Sales Traffic Accelerator & Trainer

RUSS DARROW GROUP•Menomonee Falls, WI

5d•Onsite

About The Position

The Russ Darrow Group is seeking a motivated and hands-on Sales Traffic Accelerator & Trainer to support dealership sales teams and drive consistent lead management performance. This role is ideal for someone with a strong background in automotive sales or BDC who enjoys coaching others, improving processes, and making a direct impact on sales results. As a Sales Traffic Accelerator & Trainer, you will work directly in-store with Sales Associates and Managers to improve lead response, customer communication, and follow-up execution. This is a highly interactive role focused on real-time coaching, accountability, and performance improvement. The Darrow Difference is the foundation of our success – and we want you to be a part of it! Are you outgoing, enjoy meeting new people, and have a passion for the latest technology? Are you looking for a fulfilling career and not just another job? At the Russ Darrow Group, we share the same commitment to our employees as we do our customers – after all, a great customer experience is only possible with great employees. We believe in investing in our employees’ growth and well-being, that’s why we provide continuous training, advancement opportunities, competitive compensation, flexible schedules, comprehensive benefits, and employee assistance programs. Our culture emphasizes family values, diversity, and teamwork, ensuring exceptional service through empowered and dedicated team members. No experience? No problem! We’re eager to train the right candidates from the ground up. Our top-notch tools and resources will help you succeed! With over six decades of success, our experienced management teams will provide comprehensive training and support from day one. If you’re ready to join a team that values community involvement, career development, and a legacy of excellence, we’d love to hear from you!!

Requirements

1–3+ years automotive sales, BDC, or internet sales experience
Strong understanding of lead handling and CRM processes
Excellent communication and coaching skills
Comfortable delivering training and providing direct feedback
Detail-oriented with strong follow-through
Ability to work in a fast-paced dealership environment
Proficient with CRM systems and communication tools

Responsibilities

Provide in-store, hands-on coaching to sales staff on lead handling, follow-up, and customer communication
Train and support Sales Associates on best practices for phone, text, email, and video interactions
Monitor incoming leads and ensure timely, professional responses across all communication channels
Assist sales teams with appointment setting, follow-up strategies, and pipeline management
Reinforce consistent CRM usage, including accurate lead tracking, task completion, and activity management
Conduct call and communication audits to evaluate quality and effectiveness
Provide direct, constructive feedback to improve performance and customer experience
Identify missed opportunities and coach team members on corrective actions in real time
Support onboarding and training of new hires on CRM processes and lead management expectations
Partner with Sales Managers and leadership to address performance gaps and improve execution
Track key performance indicators such as response times, appointment rates, and follow-up consistency
Assist with maintaining clean and accurate CRM data, including lead updates and overdue tasks
Support implementation of training initiatives and process improvements