Sales Strategy Manager

Ocean Spray Cranberries • Lakeville, MA

2d

About The Position

Ocean Spray is hiring for a(n) Sales Strategy Manager! We’re a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role — it always comes back to this: we’re a farmer-owned co-op where everyone rolls up their sleeves to get the job done. Three maverick farmers started it all — and we’ve been making our own way ever since. The Manager, Sales Strategy is a member of the USA Sales Strategy & Commercialization team. The Manager, Sales Strategy will translate BU objectives and strategies into sales and channel-specific strategies and objectives that drive sustainable and profitable growth. This role will ensure that merchandise, assortment, pricing and shelving objectives align with the BUs goal to the Annual Operating Plan and the Long-Range Plan. You will facilitate communication between sales, the business unit, and other cross functional teams. Additionally, you will provide business intelligence for given BU/products to the sales team to create and develop customer plans and steward go-to-market processes, ensuring that the customer voice is considered (customer business planning, new product launches, supply chain allocations, etc.) A Day in the Life... Strategic Planning & Alignment Translate BU objectives into sales and channel-specific strategies that drive sustainable growth. Set clear executional objectives (merchandising, assortment, pricing, shelving) for each BU across all USA channels. Ensure channel-specific strategies and innovations are developed and aligned with BU priorities. Support AOP/LRP sales strategy development and building blocks. Act as liaison between Sales, BU, and other cross-functional teams to ensure alignment. Customer & Trade Planning Facilitate the customer planning process and oversee development of customer-specific plans. Develop and present trade strategies, objectives, and plans at national and channel sales meetings Create and manage customer promotion calendars following best practices for ROI and seasonality. Evaluate trade promotion requests for financial viability and strategic fit. Support customer teams in adjusting trade calendars/spend to hit targets. Commercialization & Innovation Shape innovation pipeline by providing shopper insights and market trends. Build new product launch plans and maintain cross-channel view for launches. Represent sales on internal projects (e.g., FUEL) and ensure timelines and selling materials are met. Coordinate execution of sales samples for new SKUs. Contribute to Go-to-Market planning for all BU innovations. Performance Monitoring & Pricing Monitor execution of plans and standard metrics (volume, revenue, profitability, competitive landscape, etc.). Manage channel strategies, pricing strategies, and display forecasts. Develop price increase sell-in decks as needed. Evaluate items for SKU rationalization process. Budget & Financial Stewardship Represent Sales needs in trade funding deployment for innovations. Work with BU and Revenue Growth Management teams to develop trade spending budgets and deliverables. Participate in demand planning meetings to understand forecast changes. Support Revenue Growth Management team on Price Pack Architecture work. Sales Enablement & Communication Build sell-in decks for innovation launches and concepts for JBPs. Develop brand stories and ensure competitive context for sales teams. Deploy Sales Playbooks & maintain throughout the year. Coordinate and maintain commercial calendar; lead 2–3 sales webinars annually and support National Sales Meeting content development and planning.

Requirements

• Bachelor's degree in business or a related field required, MBA preferred
• 5+ years previous experience in sales or marketing experience within CPG industry
• Excellent planning and organizational skills, including superior communication skills (written and verbal)

Nice To Haves

• Prior experience managing people is a plus.
• Prior experience managing relationships with retailer partners, Sales planning experience and marketing knowledge is a plus

Responsibilities

• Translate BU objectives into sales and channel-specific strategies that drive sustainable growth.
• Set clear executional objectives (merchandising, assortment, pricing, shelving) for each BU across all USA channels.
• Ensure channel-specific strategies and innovations are developed and aligned with BU priorities.
• Support AOP/LRP sales strategy development and building blocks.
• Act as liaison between Sales, BU, and other cross-functional teams to ensure alignment.
• Facilitate the customer planning process and oversee development of customer-specific plans.
• Develop and present trade strategies, objectives, and plans at national and channel sales meetings
• Create and manage customer promotion calendars following best practices for ROI and seasonality.
• Evaluate trade promotion requests for financial viability and strategic fit.
• Support customer teams in adjusting trade calendars/spend to hit targets.
• Shape innovation pipeline by providing shopper insights and market trends.
• Build new product launch plans and maintain cross-channel view for launches.
• Represent sales on internal projects (e.g., FUEL) and ensure timelines and selling materials are met.
• Coordinate execution of sales samples for new SKUs.
• Contribute to Go-to-Market planning for all BU innovations.
• Monitor execution of plans and standard metrics (volume, revenue, profitability, competitive landscape, etc.).
• Manage channel strategies, pricing strategies, and display forecasts.
• Develop price increase sell-in decks as needed.
• Evaluate items for SKU rationalization process.
• Represent Sales needs in trade funding deployment for innovations.
• Work with BU and Revenue Growth Management teams to develop trade spending budgets and deliverables.
• Participate in demand planning meetings to understand forecast changes.
• Support Revenue Growth Management team on Price Pack Architecture work.
• Build sell-in decks for innovation launches and concepts for JBPs.
• Develop brand stories and ensure competitive context for sales teams.
• Deploy Sales Playbooks & maintain throughout the year.
• Coordinate and maintain commercial calendar; lead 2–3 sales webinars annually and support National Sales Meeting content development and planning.

Benefits

• Complete insurance package on Day-1 that includes a plethora of health and wellness programs
• Health, Dental, and Vision insurance
• Health savings account
• Flexible spending account
• Life and accident insurance
• Employee assistance program
• Telehealth services
• 1:1 health coaching
• Supportive benefits for all the stages of your life
• 401(k) with up to 6% Company matching; additional potential discretionary match at year-end
• Short-Term Incentive/Performance bonuses
• Flexible scheduling options
• Vacation pay, up to three weeks of time (pro-rated for your first year of employment)
• Holiday pay for 12 holidays
• Career development and growth opportunities
• Tuition/Education assistance programs
• Access to LinkedIn Learning
• Scholarship programs for children of employees
• Parental leave
• Bright Horizons Family Solutions – Back-up care, tutoring, etc.
• Adoption assistance
• Bereavement leave
• Up to $300 fitness reimbursement
• Up to $300 massage reimbursement
• Employee appreciation events
• Employee discounts
• Charitable giving

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees