Manager, Strategy

IPG MediabrandsNew York, NY
8h

About The Position

As a Strategy Manager, you are responsible for the creation of the strategic direction a brand will take in communications to achieve their business goals. You are responsible for helping to strategize, produce and make sense of the key cultural, consumer and market intelligence required to design the best possible holistic communications plan to deliver on that task. You are responsible for creating the strategic recommendations and engaging with the client in an advisory capacity. It is not your responsibility to manage the client relationship & you will – by Brief – report to the Client Lead to deliver brilliant strategic thinking for the client team.

Requirements

  • Proven ability to think in innovative and creative ways
  • Proven ability to understand consumers & their behaviors
  • Experience working with clients and/or managing client relationships
  • 6+ years in integrated planning role in media, creative, innovation or communications discipline (digital, content, invention, social, activation)
  • Ability to think differently: creative & adaptive, entrepreneurial, independently-minded

Responsibilities

  • Maintain excellent client relationships & understanding of the clients' key business and challenges; identify, develop & oversee the delivery of unique and innovative strategies to deliver the client’s desired results
  • Make valuable contributions during client meetings with the ability to challenge others’ opinions in the right forum/manner
  • Arm the client team with knowledge & expertise to speak confidently about the strategic direction where required; understand and speak to clients confidently about key proprietary product offerings
  • Clearly and confidently enrich strategic thinking with data (of all kinds) underpinned by a compelling story
  • Lead Velocity Planning for the team and client base
  • Bring fresh thinking & inspiration into the Strategic Process to help the teams springboard to better Strategic thinking
  • Drive usage of the Cultural Analytical Process/Tools to help teams find new insights that unlock growth
  • Write cohesive communications architectures that deliver on the platform and give guidance for how the brand will play in culture
  • Train, guide & assist the Strategy & Client teams in development and packaging of ideas
  • Partner with Analytics to develop new tools, inputting into the development of new & cutting edge proprietary planning, research and reporting models for Initiative

Benefits

  • We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
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