Sales Representative

Badger Liquor Co., Inc.•Chippewa Falls, WI

19d

About The Position

We’re looking for a high‑energy, results‑driven Sales Representative to aggressively grow market share across on‑ and off‑premise accounts. This role is all about selling, executing, and outperforming - building strong customer partnerships while relentlessly driving distribution, placements, displays, and volume. If you thrive in a competitive environment, know how to close the deal, and take pride in owning your results, this is the role for you.

Requirements

Competitive, self‑motivated, and performance‑driven mindset
Proven sales experience with a record of meeting or exceeding goals
Strong negotiation, influence, and closing skills
Highly organized with excellent time management and follow‑through
Ability to analyze sales data, pricing, margins, and profitability
Confident communicator and presenter with professional presence
Comfortable working independently while collaborating with a winning team
Passion for wine, spirits, and beverage brands - or the drive to master them quickly
High School Diploma or GED required
Valid driver’s license, insurance, and satisfactory driving record required
Flexibility to work evenings, weekends, holidays, and promotional events

Nice To Haves

Bachelor’s degree in Business, Marketing, or related field preferred
1–3 years of sales experience preferred
Beverage alcohol industry or distribution experience strongly preferred
Industry certifications (CSS, CSW) a plus

Responsibilities

Consistently hit and exceed sales goals by growing volume, distribution, and placements across assigned accounts
Actively sell and promote a diverse portfolio of wine, spirits, and non‑alcoholic beverages
Identify whitespace opportunities and aggressively expand market share
Drive new product placements, features, menus, displays, and promotions
Open new accounts and quickly ramp them to full performance
Build and execute smart, strategic territory plans with clear priorities and measurable outcomes
Pre‑plan sales calls and customer objectives to maximize every interaction
Maintain accurate route lists, buyer profiles, and call schedules
Leverage sales data, pricing, and margins to make profitable decisions
Secure and grow pour (rail) placements and back bar visibility
Sell in drink features, brand menus, and promotional events
Design and refresh cocktail menus to highlight company brands
Conduct staff trainings and tastings that translate directly to increased sales
Utilize POS materials - including bar kits and signage - to dominate the bar
Deliver compelling retail presentations that drive distribution and shelf placement
Execute high‑impact displays, cold box placements, and merchandising programs
Protect and grow shelf space while ensuring competitive pricing
Drive consistent, best‑in‑class execution at retail to win the shelf
Submit accurate orders and forecasts on time
Manage pricing, margins, and profitability at the account level
Maintain inventory accuracy and recommend optimal stock levels
Manage accounts receivable and collections in partnership with Credit
Complete reports, surveys, and administrative requirements accurately and on time
Operate in full compliance with all federal, state, and company regulations