Sales Representative, Construction Technology

Caterpillar•Boise, ID

About The Position

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Join Caterpillar’s Customer Solutions Core Regions Division as a Construction Technology Sales Representative , driving the 2026 Core Region Technology Strategy for PacWest dealers. In this role, you will lead the go-to-market and commercial execution for the Construction Industries (CI) Technology Portfolio—including Cat Grade (grade control), VisionLink (equipment management & productivity), Cat Command (remote operation), and Detect (safety solutions). Your Mission: Accelerate adoption of connected, autonomous, and data-driven solutions that deliver measurable customer value by building strong relationships, deeply understanding customer needs, and influencing key stakeholders.

Requirements

Customer Focus: Ability to understand customer’s business and pain points, anticipate evolving needs, and design solutions that deliver measurable value.
Value Selling: Skilled in articulating the business impact of technology solutions - productivity gains, safety improvements, and cost optimization.
Industry Knowledge: Deep understanding of construction technology trends, including IoT, machine control, and remote operations.
Decision-Making & Critical Thinking: Proven ability to analyze data, identify areas for improvement, and uncover new opportunities.
Communication & Influence: Exceptional skill in translating complex concepts into clear, concise value stories. Able to adapt messaging for executive audiences or sales representatives, ensuring relevance and clarity for each stakeholder.
Negotiation & Relationship Management: Build strong partnerships with dealers, vendors, and customers to accelerate technology adoption.
Business Development: Identify and cultivate new growth opportunities in digital services and technology-enabled solutions.

Nice To Haves

Progressive experience in commercial roles with strong dealer/customer collaboration.
Experience launching and scaling new technology portfolios.
Knowledge of Caterpillar products, applications, and digital platforms.
Demonstrated leadership in fast-paced, innovation-driven environments.

Responsibilities

Champion Digital Transformation: Lead dealer and customer engagement to drive adoption of Caterpillar’s technology solutions, aligning with the 2026 vision for connected, autonomous, and integrated job sites.
Drive Market Intelligence: Gather insights from the field to identify opportunities and barriers to technology adoption; provide feedback to shape go-to-market strategies and product development.
Measure Impact: Track and report on technology adoption, utilization, and customer outcomes; use data to drive continuous improvement and demonstrate ROI.
Enable Cross-Functional Alignment: Collaborate with dealers, product teams, and regional stakeholders to ensure seamless execution of technology initiatives and maximize customer value.
Customer-Centric Storytelling: Translate complex technology capabilities into compelling, value-driven narratives for dealers and customers; deliver presentations and recommendations to influence decision-making.
Relationship Building & Influence: Build trust-based, long-term partnerships with dealers and customers; negotiate and influence to overcome resistance and drive behavioral change.