Sales & Prospecting Analyst

Bay Alarm Company•Concord, CA

About The Position

We are seeking a Prospecting Analyst to support our sales team by identifying and qualifying new opportunities in the physical alarm and security industry. This role is dedicated to building and maintaining high-quality lead lists, ensuring sales representatives always have a strong pipeline to work from. You will play a critical role in helping the team connect with the right prospects at the right time.

Requirements

1-3 years of experience in sales support, business development, or lead generation (security/alarm industry preferred).
Strong data management and CRM skills (HubSpot or similar).
Research-oriented with the ability to identify trends and insights from prospect data.
Highly organized, detail-oriented, and comfortable working with large data sets.
Strong communication skills to collaborate effectively with sales teams.

Responsibilities

Research and identify potential prospects across residential and commercial security markets.
Maintain and enrich prospect data within the CRM to ensure accuracy and completeness.
Segment leads by territory, vertical, or business size to align with sales strategy.
Monitor prospect activity and engagement, flagging high-potential opportunities for sales reps.
Collaborate with sales managers to refine target account lists and prospecting criteria.
Provide reporting on prospecting activity (e.g., new leads sourced, lead quality, coverage per territory).
Track competitors and market activity to surface new prospecting opportunities.