Sales & Partner Enablement Director, Market Expansion

ISACA

10d

About The Position

The Sales & Partner Enablement Director, Market Expansion within the Academic & Workforce Partnerships Division (APWD) leads the design and execution of a best-in-class B2B sales enablement function to accelerate institutional adoption and expansion of ISACA credential content and drive revenue growth across priority APWD markets. This role translates APWD’s strategic priorities into actionable programs, tools, and insights that empower the team to succeed, including persona-based messaging, sales content, market development strategies, and nurturing initiatives that strengthen the ISACA brand, fuel growth, and drive revenue. The Director also supports partner enablement, equipping academic institutions with the guidance, marketing expertise, and resources necessary to successfully launch and promote credential-integrated programs. The role combines deep expertise in B2B sales with the ability to build scalable systems, assets, and cross-functional alignment, ensuring the APWD team has the clarity, tools, and support needed to consistently succeed in every market.

Requirements

Bachelor’s degree in Business, Marketing, Sales, Education, Workforce Development, or a related field.
10+ years of experience in a related field, including a minimum of 5 years in a leadership role, leading a department or function with responsibility for strategic planning, budgeting, and organizational performance while managing professional-level teams and strategic initiatives.
Proven experience in sales enablement or business development, ideally within education content, publishing, or technology sectors, with a focus on higher education enrollment and retention strategies.
Experience developing and implementing strategies that drive institutional adoption, partner engagement, and measurable growth.
Track record of collaborating with internal teams and external stakeholders, including academic institutions, corporate partners, and community organizations, to achieve strategic objectives.
Ability to translate market insights into actionable programs and tools that support revenue growth, partner success, and organizational goals.
Experience with effective sales and partner enablement, marketing methods and sales techniques.
Demonstrated success in building or leading a strategic sales enablement function in a high-growth, multi-stakeholder environment.
Strong grasp of solution-based and value selling, institutional partnership development, and stakeholder communications.
Proven ability to lead cross-functional initiatives that drive revenue through market expansion and sales activation.
Track record of building strong, trust-based relationships with institutional clients and partners, serving as a strategic advisor and problem-solver, like consultancy / agency model.
Exceptional written, visual, and verbal communication skills and able to distill complexity into clarity with impeccable storytelling skills.
Experience supporting sales or partnership teams across multiple markets or regions.
Skill in presenting to groups large and small, and in one-on-one settings.
Skill in verbal and written communications.
Skill in establishing and maintaining internal collaboration efforts.
Skill in providing exceptional project management.
Skill in exercising discretion and sound judgment.
Skill in strategic planning and organization.
Skill in conducting market research and competitive analysis.
Skill in conflict resolution and problem solving.
Ability to travel on a quarterly basis to support business development meetings with Higher Education Institutions and attend industry conferences and events throughout the year.

Nice To Haves

Master’s degree in Business Administration, Marketing, Organizational Leadership, or related field is preferred.
12+ years of experience in a related field, including a minimum of 5 years in a leadership role, leading a department or function with responsibility for strategic planning, budgeting, and organizational performance while managing professional-level teams and strategic initiatives.
Proven ability to build strong, trust-based relationships with institutional clients and partners, serving as a strategic advisor and consultant to support long-term organizational goals.
Experience operating in a consultancy or agency-style model, providing tailored solutions, problem-solving guidance, and strategic recommendations to diverse stakeholders.
Track record of influencing senior leaders and decision-makers, driving alignment and adoption of programs, products, or initiatives.
Demonstrated success in fostering collaborative partnerships that deliver measurable impact, growth, or value for both the organization and institutional clients.
Demonstrated understanding of the K-12 education market is preferred.
Knowledge of ISACA and/or credentials and certifications programs
Knowledge of higher education, workforce development, and/or non-for-profit organizations.
Knowledge of current issues and trends in higher education and their respective processes.
Value Selling or Equivalent