Sales Operations Manager

United Equipment AccessoriesWaverly, IA
8dRemote

About The Position

The Sales Manager leads UEA’s seasoned outside sales team by providing coaching, accountability, and disciplined execution of the sales process. This leader bridges the gap between the Business Development Director and the sales team, helping UEA shift toward more proactive new business development while maintaining strong OEM relationships. Success in this role requires the ability to operate independently in a lean support environment, collaborate across departments, and balance both strategic and tactical leadership.

Requirements

  • 7+ years of B2B sales experience in industrial, manufacturing, engineered components, or technical solutions environments.
  • 5+ years successfully leading and coaching outside/field sales teams of experienced, seasoned sales professionals.
  • Proven track record in complex, consultative, and engineering-driven sales environments.
  • Demonstrated ability to drive new business development while maintaining and expanding existing customer relationships.
  • Experience balancing short-cycle existing business with long-cycle new business opportunities and coaching reps to prioritize effectively.
  • Ability to operate independently in a lean support environment, with strong organization and self-sufficiency.
  • Strong coaching and talent development skills — able to elevate performance across experienced salespeople.
  • Strong financial and business acumen, including pricing strategy, margin management, and deal profitability analysis.
  • Proficiency with CRM systems (HubSpot preferred), forecasting, and disciplined pipeline management.
  • Strong cross-functional communication and collaboration skills, especially with Engineering, Operations, and Customer Service.
  • Ability to travel 10–20% domestically, with occasional international travel.
  • Bachelor’s degree in Business, Engineering, or related field preferred; equivalent experience considered.
  • High integrity, strong accountability, and alignment with a collaborative, customer-focused culture.

Nice To Haves

  • Experience in wind, industrial equipment, heavy machinery, medical, or defense OEM markets.
  • Experience managing international customers or distributors.
  • Familiarity with EOS/Traction systems.
  • Experience supporting or evaluating trade show strategy and ROI.
  • Experience with strategic selling methodologies (e.g., Miller-Heiman).
  • Ability to standardize and scale best practices across a sales team.

Responsibilities

  • Sales Leadership & Coaching
  • New Business Development & Market Expansion
  • Technical, Complex Sales Support
  • Data-Driven Management & CRM (HubSpot)
  • Strategic Planning & Long-Term Alignment
  • Performance Management & Talent Development
  • Cross-Functional & International Collaboration

Benefits

  • Competitive base salary
  • Performance-based incentives tied to team and company goals
  • Full benefits package (medical, dental, vision, 401(k), PTO)
  • Professional development opportunities
  • Opportunity to contribute meaningfully to a rapidly growing, engineering-driven organization
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