Sales & Marketing Lead, Training

Everblue•Huntersville, NC

4d•Hybrid

About The Position

The Sales & Marketing Lead, Training is responsible for driving awareness, demand, and enrollments for Everblue’s open-enrollment training programs. This is a fully immersive, hands-on role where you will own the business line end-to-end—from marketing campaigns and lead generation to student engagement, course enrollment, and revenue growth. Success requires a deep understanding of Everblue’s training offerings, certification pathways, and target audiences. As our in-house marketing expert, your skills in PPC, SEO, email marketing, landing page optimization, and campaign analytics will be applied directly to maximize enrollment performance. This is not a plug-and-play agency role—you will be embedded in the business and accountable for outcomes.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience)
7–10+ years of experience in marketing, sales, or revenue-focused roles
Strong experience with SEO, PPC, email marketing, and social media advertising
Working knowledge of HTML and CSS
Experience with Google Analytics 4, Google Tag Manager, and performance reporting
Experience using HubSpot or similar CRM and marketing automation platforms
Ability to manage multiple initiatives and deadlines
Comfort engaging directly with customers and supporting conversions
Highly organized, detail-oriented, and accountable for outcomes
Entrepreneurial mindset with the ability to work independently and own results
Analytical and data-driven in your decision-making

Responsibilities

Take ownership of all customer-facing interactions for open-enrollment courses, including live chat, webforms, and inbound calls
Conduct outbound follow-up to convert inquiries into enrollments and re-engage past students
Manage course enrollments, extensions, and student placement
Upsell and cross-sell relevant training offerings to existing students and alumni
Maintain deep knowledge of Everblue’s training catalog, certifications, and target audiences
Plan, execute, and optimize marketing campaigns to drive course awareness, inquiries, and enrollments
Build and optimize enrollment-focused content—including emails, landing pages, and course promotions
Manage and optimize paid advertising campaigns across Google, Bing, and Meta
Adapt SEO and content strategies to account for AI-driven search, summarization, and discovery behaviors
Track, report, and analyze campaign and enrollment performance to continually improve results
Collaborate with the Head of Marketing to ensure campaigns align with strategy, messaging, and brand