Adventureland Park - Sales & Marketing Intern - Content

Splish Splash Water Park • Altoona, IA

45d • Onsite

About The Position

Our story began 75 years ago when the Herschend family discovered wonder deep in an Ozark Mountain cave—and chose to share it with the world. Today, Herschend is the largest family-held themed attractions company, with 49 leading attractions and immersive experiences that reach audiences worldwide. While each brand offers something unique, all are united by a shared purpose: Bringing Families Closer Together by Creating Memories Worth Repeating®. Our passionate hosts make this purpose possible through everyday acts of love and service—what we call Heartspitality®—the intersection of heart and hospitality. As an equal-opportunity employer, we strive to provide environments where every host, guest, and partner feel welcome, valued, and loved. We firmly believe that words and actions matter, which is why all individuals are to be treated equally and with respect. The Marketing Content Intern is responsible for maintaining the website, updating all owned and shared channels and brand content assets, and assisting with in-park events. This position is also responsible for assisting Sales & Marketing leadership with a variety of marketing duties as they relate to Adventureland. We are currently looking for a: Adventureland Park - Sales & Marketing Intern - Content Roles & Responsibilities: Produce content for and oversee all Social Media channels for Adventureland Lead and complete special projects and initiatives related to marketing, sales, and content creation Leverage online platforms to increase awareness and engage fans Design effective and creative media, including in-park signage and website, email, social, print assets, and other content Ensure Park brand and voice consistency across all channels Assist Customer Director with facilitating B2C and B2B/sales email campaigns Collect, analyze, and report on guest demographic information and coupon and promotion revenues on a weekly basis and identify trends Assist with all direct guest communication on owned and shared channels (social media, email, and website) to maximize return on special promotions and sales throughout the complex Maintain and regularly update the Adventureland website, regularly reviewing for accuracy and working with internal departments to generate content Maintain composure and a high degree of professionalism when handling and/or responding to negative feedback Help manage direct guest communication on owned and shared channels (social media, email, and website) to maximize return on special promotions and sales throughout the resort Assist with the park’s email marketing strategies to ensure that relevant and revenue-generating content is delivered on time and on-brand All other duties assigned by leadership Education and Experience:

Requirements

• Currently majoring in (or graduated with) with a Bachelor’s degree in Marketing, Public Relations, Communications, Journalism, or related discipline
• At least six months of previous work or internship experience in the areas of content, social media, or digital marketing
• Previous experience creating content for at least one other brand entity
• Must be at least 18 years of age to comply with Iowa Child Labor Laws
• Ability to work flexible schedule, including evenings, weekends, and holidays
• Must possess exceptional customer service skills, with an ability to resolve questions, problems, issues, and concerns in a positive and professional manner
• Ability to handle high-pressure situations, meet the demands of constant deadlines and coordinate multiple priorities in a dynamic environment.
• Ability to write content in a clear, concise and professional manner
• Ability to directly engage with customers and other web media resources
• Ability to effectively respond to negative online (or in-person) feedback without taking it personally or conveying negative emotion
• Must possess technical knowledge of HTML and web publishing.
• Previous knowledge of SEO and web traffic metrics.
• Must possess strong attention to detail and problem-solving abilities
• Ability to follow direction, multi-task, and work as part of a team as well as independently
• Ability to remain seated for extended periods of time, while using a computer
• Ability to stand, walk, and remain on feet for long periods of time throughout the day
• Ability to occasionally stoop, twist, kneel, bend, squat, or reach above shoulders
• Ability to carry, push, pull, lift, and hold objects weighing 20 pounds or more

Nice To Haves

• Previous amusement park, theme park, or waterpark experience a plus
• Ability to read, write, and speak fluent English Spanish or other bilingual language skills are a plus.
• Good photography skills would be a plus

Responsibilities

• Produce content for and oversee all Social Media channels for Adventureland
• Lead and complete special projects and initiatives related to marketing, sales, and content creation
• Leverage online platforms to increase awareness and engage fans
• Design effective and creative media, including in-park signage and website, email, social, print assets, and other content
• Ensure Park brand and voice consistency across all channels
• Assist Customer Director with facilitating B2C and B2B/sales email campaigns
• Collect, analyze, and report on guest demographic information and coupon and promotion revenues on a weekly basis and identify trends
• Assist with all direct guest communication on owned and shared channels (social media, email, and website) to maximize return on special promotions and sales throughout the complex
• Maintain and regularly update the Adventureland website, regularly reviewing for accuracy and working with internal departments to generate content
• Maintain composure and a high degree of professionalism when handling and/or responding to negative feedback
• Help manage direct guest communication on owned and shared channels (social media, email, and website) to maximize return on special promotions and sales throughout the resort
• Assist with the park’s email marketing strategies to ensure that relevant and revenue-generating content is delivered on time and on-brand
• All other duties assigned by leadership

Benefits

• Flexible schedule
• Ability to cross-train and learn unique skills across various departments
• Free admission to Adventureland Theme Park/Waterpark and all select Entertainment parks on your days off
• Invitations to exclusive company-sponsored employee events throughout the season

What This Job Offers

• Career Level: Intern
• Number of Employees: 1-10 employees