Content B2B Marketing Intern

Corewell Health • Grand Rapids, MI

1d • Onsite

About The Position

The intern position on the Priority Health Commercial Group Marketing team is for someone who has an entrepreneurial spirit, is a multi-tasker with a can-do positive attitude. We are a B2B marketing team focused on driving new business growth as well as retaining our current customers. We also support Sales and our external Agent partners through various communication channels and content formats. We are seeking someone who can help us evolve our content marketing strategy across core audiences by shoring up our library of content through researching, drafting and publishing long and short-form health insurance industry content. Will be developing various formats, blog posts, external email communications, webpage content and more. The ideal candidate will have a keen eye for detail and understanding complex concepts to help synthesize into relevant content. If you’re looking to learn the art and science of marketing and communications through the lends of the health insurance industry and thrive in a hands-on, fast-paced environment, then we would love to learn from you as well.

Requirements

• High School Diploma or equivalent
• Enrolled in a university pursuing an associate or bachelor's degree in the area of accountability in Junior or Senior year.

Nice To Haves

• Recent graduate from an associate or bachelor's degree program.

Responsibilities

• Help to evolve our content marketing strategy by developing and writing new content pieces about Priority Health’s products and services across our various audiences (agents, employers, sales), alongside our Sr. Content Marketing Specialist.
• Maintaining our content calendar, as well as coordinating updates with both the ES Marketing team and others.
• Researching various topics to support content priorities and content development
• Writing for various content formats and identifying new formats to test/learn
• Network with teams in the Employer Solutions division by interviewing subject matter experts for various content pieces
• Summarizing information into content outlines and/or key takeaways (i.e. reviewing data for insights, taking notes during meetings)
• Update existing content (one-pagers, web pages, brochures, sales presentations, etc.)
• Proofreading work for tone, style, grammar, and formatting
• Assisting the Sr. Content Marketing Specialist and other team members with executing on content projects
• Researching various topics as outlined on our content calendar or as they arise
• Proofreading work for tone, style, grammar, and formatting
• Updating existing content and identify other channels to use that content
• Writing for various audiences and marketing channels
• Capturing and summarizing information into content outlines and/or key takeaways (i.e. analyzing data for reporting, taking notes during meetings)
• Supporting team in project management function, by writing creative briefs, developing timelines, tracking projects and collaborating across teams
• Assist the team with the following projects: Executive Presence Employer Engagement Product launches and support Helping to draft content for Priority Health’s Think Health blog ‘At Work’ section

Benefits

• Comprehensive benefits package to meet your financial, health, and work/life balance goals. Learn more here.
• On-demand pay program powered by Payactiv
• Discounts directory with deals on the things that matter to you, like restaurants, phone plans, spas, and more!
• Optional identity theft protection, home and auto insurance, pet insurance
• Traditional and Roth retirement options with service contribution and match savings
• Eligibility for benefits is determined by employment type and status

What This Job Offers

• Job Type: Full-time
• Career Level: Intern
• Education Level: High school or GED