Sales Manager

Boston Volkswagen•Watertown, MA

21h•Onsite

About The Position

We are seeking a results-driven Sales Manager to lead and develop our sales team at a high-performing automotive dealership. The ideal candidate will have a proven track record in automotive sales leadership, strong closing skills, and the ability to drive revenue growth while delivering an exceptional customer experience. This role is responsible for managing daily sales operations, coaching staff, achieving sales targets, and maintaining compliance with dealership and manufacturer standards.

Requirements

3–5+ years of automotive sales experience; prior management experience preferred
Strong knowledge of dealership operations and sales processes
Proven ability to meet or exceed sales targets
Excellent leadership, communication, and negotiation skills
Proficiency with CRM systems and dealership management software
Valid driver’s license and clean driving record
Results-oriented and data-driven
Strong leadership and team-building skills
Strategic thinking and problem-solving ability
High level of integrity and professionalism
Customer-focused mindset

Responsibilities

Lead, motivate, and manage the dealership sales team to achieve monthly and annual sales goals
Develop and implement sales strategies to increase new and used vehicle sales
Monitor individual and team performance metrics (units sold, gross profit, closing ratios)
Conduct regular sales meetings and one-on-one coaching sessions
Assist in closing deals and negotiating pricing when needed
Ensure a high level of customer satisfaction throughout the sales process
Handle escalated customer concerns professionally and effectively
Promote a customer-first culture aligned with dealership values
Collaborate with the General Sales Manager to maintain appropriate vehicle inventory levels
Ensure vehicles are properly displayed, priced, and marketed
Monitor aging inventory and implement strategies to turn units efficiently
Ensure compliance with all dealership policies, lender requirements, and manufacturer guidelines
Oversee CRM usage and lead management processes
Work closely with the Finance & Insurance (F&I) department to maximize profitability and customer satisfaction
Recruit, train, and onboard new sales consultants
Provide ongoing training in product knowledge, sales techniques, and customer service
Foster a positive, high-performance work environment