Sales Manager - Showa Performance

Astemo Indiana•Farmington Hills, MI

7d•Hybrid

About The Position

The Sales Manager will lead the commercial strategy, customer development, and revenue growth for Showa Performance in the North American off-road and performance aftermarket. This role is responsible for establishing and scaling distribution, dealer, and strategic partner relationships while ensuring strong alignment to brand positioning, pricing discipline, and long-term growth objectives. The individual will play a key role in launching Showa Performance into the market, translating SHOWA’s engineering leadership into a competitive commercial business focused on trucks, Jeep, and off-road applications. This role works cross-functionally with marketing, product, engineering, program management and operations to deliver a cohesive go-to-market strategy and best-in-class customer experience. Operate with clarity and urgency in a fast, ambiguous environment. Be decisively collaborative - set expectations, make trade‑offs, prototype quickly, document choices, and close loops. Maintain brand integrity and compliance while doing what it takes to help the team deliver. Most importantly, this individual must be able to contribute to a fun and productive environment, maintain a positive attitude, and develop strong working relationships with colleagues and team members. The position is based in Farmington Hills with a flexible onsite expectation and frequent travel to customers, events, and industry engagements.

Requirements

Strong understanding of the automotive aftermarket, off-road, and performance segments
Proven ability to grow revenue and manage key customer accounts
Experience working with distribution channels and dealer networks
Demonstrated success in sales strategy development and execution
Strong negotiation and communication skills
Ability to operate both strategically and tactically in a fast-paced environment
Experience working cross-functionally with marketing, product, and operations teams
Passion for off-road, trucks, and performance vehicles
Bachelor’s degree in Business, Marketing, Engineering or related field preferred
7 or more years of experience in automotive aftermarket, off-road, or performance sales
Experience managing key accounts, distribution partners, and dealer networks
Valid driver’s license and reliable transportation are required.

Nice To Haves

Background working with premium brands and maintaining pricing discipline preferred
Experience supporting product launches and go-to-market execution preferred
Familiarity with industry data standards such as ACES and PIES, CRM systems, and sales reporting tools preferred

Responsibilities

Develop and execute the North American sales strategy aligned with launch timing and growth targets
Drive revenue, margin performance, and channel expansion across distribution, dealers, and direct channels
Build and manage relationships with key distributors, dealers, installers, and strategic partners
Identify and secure new business opportunities within off-road, truck, Jeep, and overland segments
Lead pricing discussions, customer programs, and commercial negotiations
Support dealer network expansion, onboarding, and sell-through initiatives
Collaborate with marketing on campaigns, product launches, and brand positioning
Provide market feedback to product and engineering teams to influence product development
Align with operations and supply chain on forecasting and inventory planning
Represent Showa Performance at industry events including SEMA and King of the Hammers
Track sales performance, manage pipeline activity, and provide regular reporting to leadership
Management + Maker: While you manage direction and partners, expect to jump in - editing copy, adjusting layouts, refining briefs, scrubbing file structures, or attending activations - to help the team unblock and deliver.