Sales Manager - Harley Davidson Dealership
About The Position
Death Valley Harley-Davidson, part of the Wise Riders dealer group, is seeking a high-performing Sales Manager to lead their sales team in Victorville, CA. This is a leadership role focused on driving showroom performance, managing daily sales activity, and developing a team of Fit Specialists (Sales Associates). The ideal candidate is results-driven, accountable, and experienced in high-volume automotive or powersports sales environments. The Sales Manager will be responsible for executing a structured, KPI-driven sales process while maximizing profitability and customer satisfaction.
Requirements
- 3+ years of sales management experience (automotive, powersports, RV, or related industry preferred)
- Proven track record of achieving sales targets and developing high-performing teams
- Strong knowledge of deal structure, desking, and gross profit management
- Experience with CRM systems and sales reporting tools
- Excellent leadership, communication, and organizational skills
- Ability to work in a fast-paced, performance-driven environment
- Valid driver’s license required
- Availability to work weekends, holidays, and peak business hours
Nice To Haves
- Passion for motorcycles and the Harley-Davidson brand preferred
- Motorcycle endorsement preferred or willingness to obtain
Responsibilities
- Lead, coach, and manage the Sales Team to achieve daily, weekly, and monthly sales goals
- Drive showroom activity including appointments, customer greets, TOs (turnovers), and closing ratios
- Desk deals and structure transactions to maximize front-end gross profit
- Recruit, hire, and train sales staff (Fit Specialists)
- Monitor and engage in CRM usage, lead follow-up, and pipeline management
- Conduct daily sales meetings, one-on-one coaching sessions, and performance reviews
- Partner with Finance (F&I), Service, and Parts departments to improve total dealership performance
- Handle customer escalations and ensure a high-quality buying experience
- Maintain compliance with dealership policies, procedures, and California state regulations
Benefits
- Competitive base salary plus performance-based bonuses
- Medical, Dental, and Vision Insurance
- 401(k)
- Paid Time Off (PTO) and Holidays
- Employee discounts on motorcycles, parts, and apparel
- Career growth opportunities within a multi-location dealer group
- Ongoing training and professional development
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
