Program Manager - Harley-Davidson

Shift Digital•Laguna Beach, CA

6d•Hybrid

About The Position

The Program Manager is responsible for owning and maintaining specific projects and digital programs for Shift Digital’s Harley-Davidson account. This role involves servicing the client in terms of project management, reporting requests, data analysis, dealer adoption, and identifying opportunities to optimize lead generating websites and products. The Program Manager will develop, maintain, and own the roadmap and project plans, client's requirements gathering, ad-hoc reporting requests, and new feature/functionality development for assigned projects and programs. This individual will also serve as a liaison between the client, internal Shift Digital teams (billing, dealer support, technology), and external vendors to ensure optimal value delivery, and will be responsible for monthly reporting tasks related to program KPIs. This is a full-time position based at the Laguna Beach, CA office, requiring in-office presence 3-4 days a week.

Requirements

Project management skills necessary to manage various and numerous projects while tracking costs against budgets and time to completion
Understanding of the digital space, associated analytics, and delivery of technology solutions
Comfortable speaking with/in front of dealers, clients and Regional Reps
Strong understanding of retailer website architecture, user experience (UX), and conversion-focused design best practices
Demonstrated knowledge of eCommerce strategies, including lead generation, digital retailing workflows and merchandising
Knowledge of Search Engine Optimization (SEO), including on-page optimization, technical SEO, local SEO, and performance monitoring
Familiarity with website tagging and analytics frameworks (e.g., Google Tag Manager, event tracking, conversion tracking) to support data-driven decision-making
Working knowledge of compliance, accessibility standards (ADA), and brand guidelines
Communication and interpersonal skills necessary to actively promote a cooperative team environment
Strong analytical and data skills
5 years of experience in Digital Marketing
Bachelor’s Degree Required

Nice To Haves

Automotive and/or powersports experience is preferred

Responsibilities

Manage the Harley-Davidson dealer Website and Tools program
Manage a Virtual Marketing Consulting team including team operations
Manage and maintain relationships with a group of certified website and dealer tool providers, including onboarding, performance monitoring, compliance enforcement, and ongoing communication
Own projects from beginning to final delivery to client across all lines of business
Provide direction to internal Shift Digital teams (billing, dealer support, technology) based on client needs
Manage project scope and client expectations and developing contingency plans
Manage project status including milestone tracking, budget, allocation, and open issues
Initiate and lead QA activities on program solutions to be delivered to the client
Provide in-depth analytical analysis of performance of products and services using tools provided
Work effectively within the team to prioritize client requests and product requirements including current customer/prospect needs and long-term product roadmap needs
Manage requirement gathering, project plans, project development and delivery of new features or functions
Identify opportunities for new programs Lead regular status meetings with client and providers