Sales Lead, Sell-Side Listings Product

Cedar•New York City, NY

13d

About The Position

The Sales Lead will be responsible for managing and expanding Cedar’s Sell-Side Listing channel, helping real estate agents and sellers list properties as leaseholds to attract more qualified buyers. This role combines sales, marketing, and operational coordination to drive adoption among agents, ensure MLS compliance, and improve listing performance. You will report directly to the Head of Partnerships and work closely with cross-functional teams to grow awareness, support agents, and track results across Cedar’s Sell-Side portfolio. You will also work to grow B2B sales channels through brokerages, MLS, and listing aggregation services (i.e. Zillow). While this will start as a sales role it will ideally grow into more of a general manger role where you will be responsible not just for sales metrics but the whole business unit including product design, marketing, technology, and additional sales resources. PnL responsibility.

Requirements

3+ years of experience in residential real estate, sales, or related operations
Strong understanding of MLS systems, listing rules, and real estate transaction workflows
Experience working directly with agents and brokerages (listing coordination or sales enablement preferred)
Familiarity with marketing materials, listing descriptions, and compliance standards across multiple states
Excellent communication, organization, and follow-up skills
Analytical mindset with the ability to interpret listing and performance data
Self-starter who is resourceful, adaptable, and thrives in a fast-paced environment
Passionate about housing access and creating a more inclusive path to homeownership

Responsibilities

Build relationships with real estate agents and brokerages to expand the Sell-Side Listing program
Educate agents and sellers on how Cedar’s model increases affordability and buyer reach
Conduct outreach, presentations, and trainings to convert agent interest into active listings
Liaise with agents to collect listing data, property details, and required documentation
Draft and refine listing language that accurately represents leasehold terms
Ensure listings meet MLS requirements and state-specific compliance standards
Maintain a live dashboard tracking Sell-Side Listing performance and engagement metrics
Analyze listing data to identify trends, opportunities, and areas for improvement
Deliver weekly reports summarizing activity, outcomes, and recommendations
Work with marketing to create property flyers, social media materials, and listing collateral
Partner with operations to ensure each listing is correctly set up, reviewed, and supported through the transaction
Provide field feedback to improve Cedar’s Sell-Side process and agent resources