Sales Enablement-Marketing Automation Manager

MINIAT HOLDINGS LLCChicago, IL
16d

About The Position

The Manager of Sales Enablement & Marketing Automation will be responsible for optimizing customer relationship management systems, implementing marketing automation techniques, streamlining sales processes, and integrating e-commerce data to drive growth and efficiency. In this role, the individual will own the strategy, roadmap, and business outcomes for Salesforce CRM and marketing automation capabilities, bridging marketing, sales, and operations, ensuring data integrity, campaign effectiveness, and accurate reporting for decision-making. This role serves as the primary business owner of the customer journey, sales enablement workflows, and performance reporting, partnering closely with Sales, Marketing, IT, and external implementation partners to ensure scalable, secure, and effective solutions.

Requirements

  • Bachelor’s degree and 5+ years of experience in omni-channel marketing or sales enablement, preferably within the food & beverage industry or a related manufacturer of good
  • Hands‑on experience with Salesforce and marketing automation tools, with emphasis on business ownership, requirements definition, and partnering with technical teams.
  • Proven ability to design and operationalize customer journeys and lead lifecycle frameworks, including governance, adoption, and performance measurement.
  • Strong analytical skills with experience in dashboarding, reporting, and performance optimization, including defining KPIs and translating insights into action.
  • Excellent cross‑functional communication and stakeholder management skills, with experience partnering with IT and external vendors.
  • Demonstrated success managing integrated marketing campaigns that drive measurable outcomes.
  • Strong project management and organizational skills; comfortable juggling multiple priorities and managing roadmaps or backlogs across stakeholders.
  • Excellent written and verbal communication skills; ability to simplify complex topics for technical and non-technical audiences.

Responsibilities

  • CRM Strategy and Customer Journey Management:
  • Marketing Automation:
  • Sales Enablement:
  • E-Commerce Integration:
  • Cross-Functional Collaboration:

Benefits

  • Medical, vision, dental, discretionary bonus up to 18% (50% personal performance based & 50% company performance), profit sharing (which feeds retirement) at a minimum of 3% annually and 120 hours PTO in the 1st 12 months.
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