Sales Enablement Manager

Fortive

About The Position

The Sales Enablement Manager plays a critical role in equipping our sales team with the tools, content, training, and processes needed to drive performance and productivity. This role will be responsible for developing and maintaining enablement playbooks, coordinating and delivering enablement sessions, managing content readiness, and ensuring that training programs are effective and adopted across the sales organization.

Requirements

Bachelor’s degree in Business, Marketing, Communications, or related field.
2+ years of experience in sales enablement, sales operations, or a related role.
Strong understanding of B2B sales processes and methodologies.
Excellent communication, presentation, and project management skills.
Experience with CRM systems (e.g., Salesforce), LMS platforms, and sales enablement tools.
Analytical mindset with the ability to interpret data and translate insights into action.

Nice To Haves

Experience in SaaS or technology sales environments.
Ability to influence cross-functional teams and drive alignment.

Responsibilities

Collaborate with sales leadership and cross-functional teams to build and maintain a comprehensive Sales Enablement Playbook tailored to different roles and stages of the sales cycle.
Partner with management to define enablement priorities and align them with business goals and sales KPIs.
Own the Sales Playbook, ensuring it is continuously updated with the latest messaging, processes, tools, and best practices.
Design and deliver regular enablement sessions, including onboarding, product updates, competitive positioning, and skills development.
Ensure all enablement content is accurate, up-to-date, and aligned with current sales strategies and messaging.
Develop and administer knowledge checks, quizzes, and assessments to validate training effectiveness and retention.
Track and report on training completion, engagement, and impact on sales performance.
Serve as the gatekeeper for the enablement calendar, managing requests from internal teams to schedule enablement sessions and ensuring alignment with sales priorities.
Maintain a centralized repository of enablement materials and ensure easy access for the sales team.
Monitor and enforce enablement program standards, including session quality, content relevance, and follow-up actions.
Support the adoption and effective use of sales tools (e.g., CRM, content management platforms, learning management systems).
Analyze usage data to identify gaps in tool adoption and recommend improvements or additional training.
Gather feedback from sales reps and managers to continuously improve enablement programs.
Use data and analytics to measure the impact of enablement initiatives on sales productivity and pipeline progression.
Stay current on industry trends and best practices in sales enablement and incorporate them into ServiceChannel’s strategy.