Sales Effectiveness Coach

Batteries Plus•Hartland, WI

About The Position

The Sales Effectiveness Coach partners with franchise owners and commercial sales teams to strengthen sales capabilities, drive revenue growth, and accelerate commercial performance. This role provides strategic coaching, consultative guidance, and hands-on support to help franchise partners build scalable commercial sales programs. Serving as both a coach and regional sales leader, the Sales Effectiveness Coach equips teams with the tools, strategies, and accountability needed to execute effectively and achieve results. What You'll Do Partner with franchise owners to develop and execute commercial sales growth strategies aligned with company goals. Deliver coaching and training across the full commercial sales process to franchisees and their sales teams. Establish and monitor key performance metrics to drive sales activity, pipeline development, and revenue growth. Develop territory-level sales plans and track progress against defined targets. Conduct quarterly business reviews with assigned franchise groups, focusing on performance results, opportunities, P&L insights, and continuous improvement. Analyze customer data and market trends to recommend targeted outreach and account development strategies. Serve as a primary point of contact for assigned franchisees regarding commercial sales topics, including pricing, rebates, contracts, and bids. Partner with Product, Vendor, and internal teams to support volume pricing initiatives and bid submissions when needed. Coach and support franchisees and commercial sales professionals by providing ongoing feedback, guidance, and performance insights. Monitor productivity and execution using CRM systems, call metrics, and available reporting tools. Foster a high-performance culture through consistent coaching, accountability, and expectation setting. Gather feedback from franchisees and Field Operations to improve sales processes, tools, and collateral. Develop and execute customized commercial market plans for individual franchise partners. Collaborate with Sales Management and peers to align coaching efforts and support broader commercial initiatives. Document coaching activities, development plans, and action steps in CRM systems for tracking and follow-up.

Requirements

Bachelor's degree in Business or a related field preferred; equivalent work experience considered.
Minimum of 5 years of successful B2B sales experience using a consultative selling approach.
Strong understanding of commercial sales strategy and business operations.
Exceptional communication and interpersonal skills, with the ability to influence and overcome objections.
Proven ability to analyze sales performance, customer trends, and data to drive actionable insights.
Highly self-motivated with strong organizational, time management, and prioritization skills.
Proficiency in Google Workspace and Microsoft Excel; CRM experience preferred.
Willingness and ability to travel up to 25%.

Nice To Haves

Prior experience in sales coaching, leadership, or team supervision preferred.

Responsibilities

Partner with franchise owners to develop and execute commercial sales growth strategies aligned with company goals.
Deliver coaching and training across the full commercial sales process to franchisees and their sales teams.
Establish and monitor key performance metrics to drive sales activity, pipeline development, and revenue growth.
Develop territory-level sales plans and track progress against defined targets.
Conduct quarterly business reviews with assigned franchise groups, focusing on performance results, opportunities, P&L insights, and continuous improvement.
Analyze customer data and market trends to recommend targeted outreach and account development strategies.
Serve as a primary point of contact for assigned franchisees regarding commercial sales topics, including pricing, rebates, contracts, and bids.
Partner with Product, Vendor, and internal teams to support volume pricing initiatives and bid submissions when needed.
Coach and support franchisees and commercial sales professionals by providing ongoing feedback, guidance, and performance insights.
Monitor productivity and execution using CRM systems, call metrics, and available reporting tools.
Foster a high-performance culture through consistent coaching, accountability, and expectation setting.
Gather feedback from franchisees and Field Operations to improve sales processes, tools, and collateral.
Develop and execute customized commercial market plans for individual franchise partners.
Collaborate with Sales Management and peers to align coaching efforts and support broader commercial initiatives.
Document coaching activities, development plans, and action steps in CRM systems for tracking and follow-up.