Sales Director

INSIGHT LIVING • Gifford, FL

17d • Onsite

About The Position

The Sales Director is responsible for leading sales efforts, building relationships with potential residents and families, and implementing effective sales strategies to drive community occupancy.

Requirements

• Bachelor's degree in Business Administration, Marketing, Healthcare Administration, or related field.
• Extensive experience in sales or marketing management, typically several years with a proven track record of achieving sales targets, preferably within the healthcare or senior living industry.
• Extensive leadership experience demonstrating successful management of a sales team.
• Experience in developing and implementing strategic sales plans and initiatives that align with organizational goals.
• Strong background in customer relationship management, particularly in settings that involve sensitive client interactions, such as with families and elderly clients.
• In-depth knowledge of sales and marketing principles specifically tailored to the healthcare or senior living industry.
• Understanding of the regulatory and legal environment of assisted living facilities, ensuring compliance in all sales and marketing activities.
• Awareness of local market dynamics and competitor activities essential for strategic planning and maintaining competitive advantage.
• Strong strategic planning and analytical skills to create, implement and monitor effective sales strategies.
• Expert communication and interpersonal skills to effectively negotiate with potential residents and their families and to maintain strong professional relationships.
• Ability to drive and achieve sales targets ensuring the facility’s occupancy and revenue growth.
• Capability to mentor and develop sales team members including middle management, fostering professional growth and operational excellence.
• Capacity to manage multiple priorities and projects, ensuring that all sales activities align with the broader organizational objectives.

Responsibilities

• Oversee the entire sales department, ensuring all sales activities align with the facility's strategic goals.
• Develop comprehensive sales strategies and plans to increase facility occupancy and meet revenue targets and collaboration with senior management.
• Schedule and facilitate tours with prospective residents and families.
• Manage prospect pipeline and cultivate relationships with prospective residents through outreach efforts including phone calls, emails, and other forms of communication.
• Train and mentor the sales team, as relevant, fostering a culture of high performance and continuous improvement.
• Analyze market trends and competitor data to adjust sales tactics and strategies, effectively ensuring the facility remains competitive in the market.
• Manage key relationships with external partners, such as healthcare partners, local community groups and business organizations to enhance referral opportunities.
• Coordinate with the marketing department to ensure that promotional materials and advertising campaigns are effectively driving interest and conversions.
• Monitor and adjust budgets related to sales activities, ensuring resources are optimally allocated for maximum return on investment.
• Ensure compliance with all relevant laws and regulations affecting sales practices within the facility.
• Report regularly on sales progress, challenges and strategic shifts required to achieve targets.
• Manage high level negotiations and close deals with potential residents and their families, providing personalized solutions to their needs.
• Supervise the sales department and team.

What This Job Offers

• Job Type: Full-time
• Career Level: Director