Sales Director

Primrose Retirement Communities • Lancaster, OH

13d

About The Position

Primrose Retirement Communities is hiring for a Sales Director to be responsible for increasing occupancy by managing the sales program within the community. The Sales Director works daily to advance the Primrose Mission by evaluating prospective residents’ needs and wants and completing customized follow ups, conducting face-to-face visits with prospective residents and their family members, and conducting consistent outreach and developing relationships with referral sources. More about the position responsibilities: Achieves and/or exceeds budgeted occupancy goals and sales quotas. Focuses 90% of time on income producing activities: making calls, setting appointments, creative planning, events, outreach, and additional follow up with prospects, family members, and referral Utilizes the Primrose sales systems and processes when conducting inquiry calls, onsite visits, home visits, and follow up activities with prospects residents and their families daily. Records follow up activities with prospective residents, their families, and referral sources in CRM database. Conducts consistent team training on the inquiry process, onsite visits, and customer service.

Requirements

• Passion to serve as an advisor to seniors and their families
• Ability to overcome concerns and develop meaningful relationships with prospective residents and their family members
• Willingness to work productively with other departments and Home Office staff
• Self-motivated and goal-oriented
• Demonstration of ability to establish long-term relationships
• Willingness to engage in consistent one-on-one conversations with referral sources
• Able and willing to work flexible hours to meet customers’ schedule

Nice To Haves

• Bachelor’s degree in marketing or related field preferred or equivalent experience
• Previous senior living or sales experience preferred

Responsibilities

• Increasing occupancy by managing the sales program
• Evaluating prospective residents’ needs and wants and completing customized follow ups
• Conducting face-to-face visits with prospective residents and their family members
• Conducting consistent outreach and developing relationships with referral sources
• Achieves and/or exceeds budgeted occupancy goals and sales quotas
• Focuses 90% of time on income producing activities: making calls, setting appointments, creative planning, events, outreach, and additional follow up with prospects, family members, and referral
• Utilizes the Primrose sales systems and processes when conducting inquiry calls, onsite visits, home visits, and follow up activities with prospects residents and their families daily
• Records follow up activities with prospective residents, their families, and referral sources in CRM database
• Conducts consistent team training on the inquiry process, onsite visits, and customer service

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees