Sales Development Specialist

Brothers International • Rochester, NY

17d • $45,000 - $60,000

About The Position

The Sales Development Specialist is crucial to expanding Brothers International’s customer base for both our branded and private label businesses. This individual will focus on identifying new retail opportunities, conducting targeted research to understand potential customers, and making initial contact to qualify leads. They will work closely with the VP, CPG Sales and the broader sales team to refine outreach strategies and ensure a smooth hand-off of qualified prospects to the sales team. This role is perfect for a highly motivated, inquisitive, and detail-oriented professional eager to learn the CPG sales landscape and contribute directly to building a robust sales pipeline.

Requirements

• BS degree in Business, Marketing or related discipline.
• 2-5 years of experience in a similar role.
• Experience in a customer centric role involving research, communication and customer interaction.
• Familiarity with or strong interest in the Consumer Packaged Goods (CPG) industry and retail landscape.
• Basic proficiency with Microsoft Office Suite.
• Experience with or eagerness to learn CRM software and prospecting tools.
• Awareness of fundamental sales principles and lead generation concepts.
• Familiarity with research methodologies and information gathering.
• Ability to utilize data to inform business decisions.
• Excellent written communication skills with the ability to craft clear, concise, and engaging messages.
• Strong organizational skills and ability to manage multiple tasks effectively.
• Basic analytical and critical thinking skills to process information and identify key insights.
• Proficiency in using online search engines and professional networking platforms.
• Ability to learn quickly and adapt to new tools and processes.
• Proactive and self-motivated, with a strong desire to identify and pursue opportunities.
• Highly resourceful and persistent in finding information and making connections.
• Collaborative mindset, eager to work closely with the sales team and cross functional teams.

Nice To Haves

• Internship in sales, marketing, or business development are a plus.

Responsibilities

• Conduct in-depth research to identify potential new retail partners (e.g., grocery chains, mass merchandisers, specialty stores, e-commerce platforms) for Brothers' branded and private label products.
• Utilize various tools (e.g., LinkedIn, industry directories, trade show lists, company websites) to identify key decision-makers and relevant contacts within target organizations (e.g., Category Managers, Buyers, Private Label Directors).
• Help build and maintain a comprehensive database of prospective customer information, including contact details, product interests, and relevant business insights.
• Craft and execute initial outreach campaigns (primarily email, LinkedIn messages) to introduce Brothers International Food Holdings, LLC and gauge prospect interest.
• Conduct initial qualification of leads to determine their potential fit and readiness for a sales conversation.
• Learn to articulate Brothers' value proposition for both branded and private label offerings.
• Support the development of compelling and personalized outreach messages that resonate with target audiences.
• Assist in organizing and maintaining sales collateral, presentations, and product information to ensure the sales team has easy access to up-to-date resources.
• Help prepare briefing documents for the sales team before prospect meetings, summarizing key research findings and contact details.
• Learn to analyze basic sales data to understand which outreach methods and customer segments are most effective.
• Provide feedback to the sales and marketing teams on the effectiveness of sales tools and messaging.
• Seamlessly hand off qualified leads to the appropriate Sales Manager for further development and relationship building.
• Accurately record all prospecting activities, research findings, and customer interactions in available systems.
• Help ensure the integrity and accuracy of sales data related to new prospects.

Benefits

• Innovation: Be part of a company that values creativity and encourages innovation in the ever-evolving food industry.
• Team Collaboration: Join a collaborative work environment where your ideas and contributions are recognized and celebrated.
• Global Impact: Contribute to a company with a global presence, making a difference in the lives of people worldwide through our diverse range of food products.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level