Sales Development Representative - North America

Plotline•San Francisco, CA

14h

About The Position

Join our AI platform as an early Sales Development Representative (SDR) in North America and play a fundamental role in our international expansion. As a core member of our go-to-market team, you’ll be at the forefront of generating pipeline and introducing our technology to one of the world’s fastest-growing tech markets. About Our Company Expanding into North America as part of our global growth strategy Serving leading apps like Step, mFour, and more Proven record as an enterprise-grade app personalization platform This is an opportunity to help craft our customer acquisition strategy in NA while partnering closely with leadership and sales. About This Role As our first SDR in North America, you’ll be responsible for generating qualified leads, building relationships with key prospects, and setting the foundation for our regional sales success. You will work closely with Account Executives, marketing, and product teams to localize outreach and drive pipeline from the ground up. Key Challenges You'll Solve Pipeline Generation: Develop and execute strategies to build a robust pipeline of qualified prospects in the NA market Market Penetration: Research and identify target accounts and key decision-makers Outbound Experimentation: Test and optimize outbound campaigns for the best response rates Regional Insights: Surface actionable feedback and local market intelligence to improve our go-to-market Outcomes Expected Q1 Objectives: Generate 40+ qualified meetings leading to $100K+ new pipeline Q2 Objectives: Double meeting volume and increase pipeline value to $300K+ Year 1 Objectives: Contribute to $2M+ sourced pipeline and help solidify our brand awareness in NA Ready to Jumpstart Our NA Growth? If you’re excited about building a region from the ground up and eager to grow your sales career with a proven platform in a high-growth market, we want to hear from you. This role offers the chance to make a defining impact on our market entry and growth while gaining deep exposure to enterprise sales in a fast-paced, innovative environment.

Requirements

1+ year of outbound B2B sales development, preferably in AI/SaaS/technology
Experience with enterprise/mid-market prospecting and qualification
Demonstrated ability to generate qualified meetings and exceed targets
Pipeline Builder
Persistent, creative, and metrics-driven
High energy, self-motivated, and comfortable with rejection
Strong communication and writing skills for multichannel outreach
Market Explorer
Research-oriented; quickly grasps new markets and verticals
Comfortable adapting approaches based on feedback and results
Team Player
Excellent collaboration with Account Executives, marketing, and product
Receptive to coaching and eager to share best practices
Organized & Analytical
Methodical in lead management and follow-up
Familiarity with CRM systems and sales development tools

Responsibilities

Execute outbound prospecting (emails, calls, LinkedIn) to engage enterprise/mid-market targets
Research, identify, and qualify decision-makers within target accounts
Conduct discovery calls and initial qualification to uncover needs and pain points
Set high-quality meetings and demos for Account Executives
Work with AE to ensure smooth handoff and excellent prospect experience
Collaborate to iterate on ideal customer profiles and tailored messaging
Report on outreach effectiveness and market reaction; document learnings and playbooks
Work with marketing to execute and localize demand generation campaigns
Manage CRM data, maintain accurate prospecting records, and follow up with all leads
Utilize sales engagement and research tools for efficient outreach