Sales Development Representative II, Academic

CompTIA Human Resources

32d•$69,000 - $80,000

About The Position

The Sales Development Representative, Academic (SDR) is responsible for delivering new opportunities to account executives by qualifying leads and developing them to have conversations with the sales team. The SDR employs a dual approach, both qualifying inbound leads and strategically targeting outbound leads through segmentation and an understanding of target customer profiles The SDR plays a crucial role in ensuring that leads are effectively nurtured and transitioned to the sales team for further engagement.

Requirements

Highly driven and organized with a proactive approach to meeting and exceeding daily task objectives
Strong verbal and written communication skills, crucial for engaging potential customers and articulating the value proposition
Ability to consistently evaluate and enhance approaches and processes for better efficiency and effectiveness
Demonstrates a proactive approach to Sales, focusing on initiating contact and driving opportunities
Skilled in using CRM and Sales Tools, enabling efficient lead management and follow up
Ability to build and maintain relationships, understand prospect needs, and effectively position solutions
Strong organizational skills to manage multiple tasks and prioritize effectively, while employing critical thinking and a commitment to continuous improvement
Shows humility by being open to feedback and learning from others. Quickly adapts to changing circumstances and identifies areas for enhancement
Works well in a team environment, ensuring alignment with the broader sales and marketing strategies
2+ years of direct experience in related field

Nice To Haves

Degree preferred but not required for the role
Experience with sales tools, Microsoft Dynamics, and/or Gong is a plus

Responsibilities

Promptly responding to and managing leads generated from marketing efforts, ensuring timely and effective follow-up
Consistently conducts timely outreach and quality discovery conversations to assess prospect needs and position solutions effectively.
Actively engaging in outbound sales activities to generate interest and create sales opportunities with new clients from a targeted list
Demonstrates an understanding of market segmentation, ideal customer profiles, and the cadence of the sales cycle to optimize outreach and lead qualification efforts.
Proficient use of CompTIA business systems (e.g. Gong, Microsoft Dynamics) to organize, track, and optimize engagement with potential clients
Establishing and nurturing relationships with potential clients through consistent and personalized communication
Working closely with the marketing team to understand campaign details and provide a solid feedback loop for continuous improvement
Build a working relationship with the sales team to ensure a smooth transition of qualified leads to the Account Executives
Move leads seamlessly through the sales process and phases in the CRM, as well as monitoring and reporting on lead engagement activities and outcomes through the CRM, using data to inform and improve sales tactics
Continuously upskill and stay current with CompTIA's product offerings ensuring a comprehensive understanding of all CompTIA products and services
Proactive hunting mentality focused on bringing quality net new leads into our ecosystem and seamlessly transitioning them to the Account Executive (AE).
Works closely with Account Executive(s) and maintains and understanding of the sales process from the AE perspective, including sales funnel management and lead prioritization.