Sales BDC Representative

Betten Chevrolet GMC Cadillac•Muskegon, MI

5d•Onsite

About The Position

The Sales Business Development Center (BDC) Agent is responsible for managing inbound and outbound customer communications to generate showroom appointments and support vehicle sales. This role serves as the first point of contact for prospective customers and plays a critical role in delivering a positive customer experience while driving sales opportunities.

Requirements

High school diploma or equivalent required
Strong verbal and written communication skills
Comfortable with high-volume outbound and inbound calls
Ability to handle objections and maintain professionalism in challenging situations
Proficient with CRM systems and basic computer applications
Strong organizational skills and attention to detail
Self-motivated with a goal-driven mindset
Ability to sit for extended periods of time
Ability to speak clearly and professionally for extended periods
Occasional standing or walking within the dealership

Nice To Haves

Prior experience in automotive BDC, call center, or sales environment preferred

Responsibilities

Respond promptly and professionally to inbound leads via phone, text, email, and digital platforms
Make outbound calls to follow up on internet leads, unsold showroom traffic, and service-to-sales opportunities
Qualify customer needs and schedule appointments for the sales department
Maintain accurate and detailed customer records in the CRM system
Confirm appointments and perform follow-up communications to maximize show rates
Collaborate closely with sales managers and sales consultants to ensure a seamless handoff of appointments
Follow dealership scripts, processes, and compliance guidelines while maintaining a natural, customer-focused conversation
Meet or exceed individual and team performance goals (calls, appointments set, appointments shown, sales support)
Provide exceptional customer service and represent the dealership in a professional and positive manner
Participate in training, coaching, and performance reviews as required