Sales and Marketing Director

Tapestry Senior Living • Tallahassee, FL

1d • Onsite

About The Position

This position is a key role for our senior living community, Tapestry Senior Living - Lakeshore. It provides sales and marketing leadership for the community, move-in coordination for new residents, and drives external business development efforts to reach the greater community area. The role offers deep personal and professional satisfaction. The company's philosophy emphasizes person-centered care. Prior experience is preferred, but not necessary.

Requirements

• Must be at least 18 years old
• High school diploma or GED, required
• Valid state-issued driver’s license as some travel is required
• An outgoing personality, superior communication skills and strong customer service orientation required.
• Must present a neat, clean appearance and demonstrate a positive, cheerful attitude
• Compassionate, ethical, and friendly demeanor when working with residents, families, and team members

Nice To Haves

• 4-year degree in marketing or human services, preferred
• Prior experience in marketing to seniors, in sales, senior housing, long-term care insurance, hospitality or an appropriate healthcare/personal care background, preferred
• Proven track record of marketing/sales results, preferred

Responsibilities

• Cultivate resident and family relationships to generate leads, conduct tours and assess candidates’ needs. Qualifying financially and physically eligible candidates and working towards a move-in commitment by every qualified candidate.
• Follow-up with prospective residents and family members through phone, mail, email, and in-person visits to encourage/obtain a move-in commitment.
• Develop and maintain productive internal and external marketing strategies, including referral sources and community relationships.
• Increase and maintain occupancy levels, track and trend resident movements, become the central point of contact for all prospective residents and manage the move in/assessment process in collaboration with the community management team.
• Complete/submit all required budgets, reports, analyses, and forms in a timely manner.
• Identify, create, and distribute appropriate promotional materials designed to generate additional inquiries.
• Develop and maintain a positive working relationship with staff, executive director, and other community staff.

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance
• Competitive Pay: $64,000 - $70,000 base annual salary with supplemental commission based on sales and occupancy
• Supportive Team: We believe in the importance of personal and professional growth
• Quick Hiring: Apply today and hear back within 48 hours

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: High school or GED