Sales and Marketing Director

Encore Senior Living•Fitchburg, WI

About The Position

We are searching for a motivated Director of Sales and Marketing (DSM) who is looking to join this incredible community team. This person will be able to develop relationships with older adults and community members on a daily basis. The DSM is responsible for the overall growth of the community’s census and occupancy working in close partnership with the dedicated Business Development Director. The DSM will work to schedule and conduct community tours, follow up with potential residents and/or their families and nurture relationships for prospective residents on a waitlist. The DSM will track and maintain all leads in Yardi, our CRM database. In addition to internal sales, the DSM will be responsible for working alongside the Busineness Development Director in maintaining and growing relationships with referral sources, and planning and executing open house and community events. This position will also work closely with our Marketing Firm to develop ad campaigns and find ways to promote the community. The DSM will work closely with the Regional Director of Sales and Marketing and the community leadership team to close sales, create a positive experience for new residents and families, and ensure successful move-ins.

Requirements

Must 18 years of age or older
Strong communication skills and the ability to juggle multiple tasks in a fast paced environment is a must
A High school diploma or equivalent

Nice To Haves

Senior living (or related field) and sales background is strongly preferred

Responsibilities

Develop relationships with older adults and community members
Responsible for the overall growth of the community’s census and occupancy
Schedule and conduct community tours
Follow up with potential residents and/or their families
Nurture relationships for prospective residents on a waitlist
Track and maintain all leads in Yardi, our CRM database
Maintain and grow relationships with referral sources
Plan and execute open house and community events
Work with Marketing Firm to develop ad campaigns and find ways to promote the community
Work closely with the Regional Director of Sales and Marketing and the community leadership team to close sales, create a positive experience for new residents and families, and ensure successful move-ins.