Sales and Marketing Director

Regal Estates of League City•League City, TX

About The Position

The Director of Marketing is responsible for fulfilling sales goals and creating and maintaining a positive image of the property with the residents, the community and other staff. The Director of Marketing supports other team members through cooperative action and communications. Duties: Work closely with the Executive Director in development and execution of the marketing plan. Responsible for meeting the sales goals of the community. Actively participate in the daily sales building efforts: conducting discovery and tours, luncheons, special events, inquiry follow-up and telemarketing with potential leads and prospects. This includes weekend hours and evenings. Work with Executive Director/Business Office Manager to coordinate move-ins and move-in dates. Maintain marketing budget. Maintain a working knowledge of all computer systems and software. Maintain confidentiality of business policies and procedures, residents and prospective residents’ information. Maintain good, active relationships with all residents and their families. Achieve and/or exceed referral expectations through development and implementation of an effective referral marketing plan. Maintain list of show rooms and vacant apartments. Maintain and communicate current product information to staff (pricing, program changes, policy changes and promotional programs). Update competitive information bi-annually or when changes occur and communicate to management team. Possess an understanding of the aging process and needs of older adults. Attend all required training, in-service and staff meetings. Encourage teamwork through cooperative interaction with co-workers and other departments. Support a positive and professional image through action and dress. Communicate effectively and interact positively with the Executive Director and other department heads. Perform all other duties as assigned.

Requirements

Must be able to speak, read and write in the English language.
Must possess, as a minimum, a high school degree or equivalent.
One (3) year experience in working in Senior Housing Required.
Organization and communication abilities and effective interpersonal skills.
Experience with computers to include e-mail programs, word processing, spreadsheets, and databases.
Must have current drivers license with good MVR and reliable transportation.

Nice To Haves

Prefer related experience in seniors housing.
Previous sales and marketing experience.

Responsibilities

Work closely with the Executive Director in development and execution of the marketing plan.
Responsible for meeting the sales goals of the community.
Actively participate in the daily sales building efforts: conducting discovery and tours, luncheons, special events, inquiry follow-up and telemarketing with potential leads and prospects. This includes weekend hours and evenings.
Work with Executive Director/Business Office Manager to coordinate move-ins and move-in dates.
Maintain marketing budget.
Maintain a working knowledge of all computer systems and software.
Maintain confidentiality of business policies and procedures, residents and prospective residents’ information.
Maintain good, active relationships with all residents and their families.
Achieve and/or exceed referral expectations through development and implementation of an effective referral marketing plan.
Maintain list of show rooms and vacant apartments.
Maintain and communicate current product information to staff (pricing, program changes, policy changes and promotional programs).
Update competitive information bi-annually or when changes occur and communicate to management team.
Possess an understanding of the aging process and needs of older adults.
Attend all required training, in-service and staff meetings.
Encourage teamwork through cooperative interaction with co-workers and other departments.
Support a positive and professional image through action and dress.
Communicate effectively and interact positively with the Executive Director and other department heads.
Perform all other duties as assigned.