Sales and Marketing Director

Charter Senior Living•Plainfield, IN

10d•$75,000

About The Position

Charter Senior Living is seeking an experienced and driven Sales & Marketing Director with assisted living experience and a strong background in internal, consultative sales . This role is ideal for a hands-on sales leader who thrives in one-on-one selling , builds trust with families, and consistently converts leads into move-ins. At Charter Senior Living, our mission “To Enhance the Human Spirit” guides everything we do—for residents and for employees. We believe in building meaningful careers, offering growth opportunities, and supporting our leaders with the tools and autonomy needed to succeed. The Sales & Marketing Director is responsible for driving and sustaining high occupancy through internal sales execution , lead management, and personalized family engagement. Reporting to the Executive Director , this role focuses on converting inquiries into residents. Demonstrates strong selling skills in one-on-one interactions by actively listening to customer needs, building trust, and presenting solutions with confidence and clarity. Effectively asks the right questions to uncover pain points, tailor's recommendations to align with customer goals, and handles objections professionally. Consistently creates a personalized experience that drives engagement, closes sales, and builds long-term relationships. This position is less about external advertising and more about owning the sales process from first contact to move-in , building relationships, and consistently closing.

Requirements

Proven success in senior living or assisted living sales
Strong one-on-one, relationship-based selling skills
Highly organized with excellent follow-up discipline
Confident communicator with the ability to guide families through emotional decisions
Self-motivated, goal-driven, and results-oriented
Professional presence with a heart for service

Responsibilities

Manage the full internal sales cycle from inquiry to move-in
Conduct high-quality, personalized community tours that convert
Build trust with prospective residents and families through consultative selling
Maintain consistent, strategic follow-up with all leads
Achieve and sustain occupancy and revenue goals
Track, analyze, and manage leads using CRM or sales tracking systems
Partner with the Executive Director and leadership team to align sales strategy with community operations
Represent Charter's mission, values, and culture in every interaction