Director Sales and Marketing

Compass Senior Living•Eugene, OR

About The Position

At Compass Senior Living, we believe senior living communities should be places of vibrancy, purpose, and genuine connection. Guided by our values of Goodness, Loyalty, Faith, and Fun, we empower our teams to create meaningful experiences for residents, families, and one another. We are seeking a Director of Sales & Marketing to lead and elevate our sales, marketing, and brand strategy across the organization. Position Summary The Director of Sales & Marketing provides strategic leadership, structure, and accountability for Compass Senior Living’s sales and marketing performance. This role oversees company-wide marketing, brand execution, digital strategy, and sales systems. This leader ensures a consistent, relationship-driven sales philosophy, strong brand presence, and disciplined execution across all communities, driving sustainable occupancy growth while honoring Compass’ culture and values.

Requirements

5+ years of progressive sales and marketing leadership experience in senior living, assisted living and memory care strongly preferred.
Proven success driving occupancy growth across multi-community portfolios.
Strong understanding of CRM platforms, digital marketing, and sales analytics.
Demonstrated ability to lead, coach, and hold leaders accountable.
Financial acumen with experience managing budgets, forecasting, and ROI.
Exceptional communication, relationship-building, and presentation skills.
Willingness and ability to travel regularly to support regional and community teams.

Responsibilities

Sales Leadership & Performance Provide strategic oversight and direction to Regional Directors of Sales & Marketing and community sales teams.
Establish and reinforce Compass’ sales philosophy, expectations, and best practices.
Drive occupancy growth through disciplined lead management, conversion strategies, and consistent follow-up.
Partner with operations to ensure alignment between sales execution, resident experience, and move-in readiness.
Review sales metrics, pipeline performance, and forecasts; hold leaders accountable to outcomes.
Marketing, Brand & Digital Strategy Oversee Compass’ marketing strategy, including digital marketing, website performance, collateral, campaigns, and community-level execution.
Ensure consistent brand messaging and positioning across all markets.
Partner with internal and external marketing resources (digital, creative, agencies) to maximize lead generation and ROI.
Guide community-level marketing plans tailored to local markets while maintaining brand consistency.
Systems, Tools & Process Improvement Lead CRM strategy and adoption, ensuring accurate data, reporting, and accountability.
Standardize sales processes, reporting, and metrics across communities.
Identify opportunities to improve efficiency, visibility, and effectiveness through systems and tools.
Leadership Development & Culture Coach, mentor, and develop Regional Directors of Sales & Marketing and Community Relations Directors.
Serve as a ‘Culture Advocate,’ modeling Compass values and reinforcing relationship-based selling.
Support onboarding, training, and professional development of sales leaders.
Foster collaboration, best-practice sharing, and peer accountability across regions.
Cross-Functional Partnership Collaborate closely with Operations, Health & Wellness, Finance, and Executive Leadership.
Ensure sales and marketing strategies support resident experience, financial goals, and regulatory readiness.
Participate in leadership meetings, strategic planning, and company initiatives.

Benefits

Benefits for all team members, regardless of employment status : Accrue vacation and sick time starting your first day!
401(k) retirement savings plan after 90 days, with employer match after one year.
Financial wellness education program.
Wellness and Fitness Resources with savings discounts.
Career growth through ongoing training programs and mentorship opportunities.
Additional benefits for full-time team members Medical, Dental, Vision, and Voluntary Benefit options Education reimbursement program.

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