Sales and Events Associate

Goodwin Living•Alexandria, VA

About The Position

Goodwin Living is seeking a highly organized, proactive, and detail-oriented Sales & Events Associate to support the success of Goodwin House Seminary Road (GHSR), our newest Life Plan Community featuring Independent Living, Assisted Living, Memory Care, and Health Care within two state-of-the-art connected towers. Reporting directly to the Director of Sales, the Sales & Events Associate will play a key role in executing strategic sales and marketing initiatives through stabilization during the lease-up phase. This individual will work closely with the sales team to support blue-sky selling efforts, assist with campaign execution, and manage essential administrative functions to ensure seamless operations. In this fast-paced, high-energy environment, the Sales & Events Associate will help maintain strong customer relationships, track key sales metrics, coordinate events, and provide critical support in managing inquiries, scheduling tours, and facilitating follow-ups. They will also assist in preparing marketing materials, updating CRM systems, and ensuring the team has the resources needed to achieve occupancy and sales goals. This role offers an exciting opportunity to be part of a dynamic team dedicated to shaping a vibrant and supportive community for older adults while gaining hands-on experience in senior living sales and marketing.

Requirements

Bachelor's degree in Hospitality, Marketing, Business, or a related field, or equivalent professional experience in a sales and event marketing environment.
Exceptional oral and written communication skills, with the ability to engage effectively with diverse audiences.
Highly motivated self-starter with an energetic, positive attitude that inspires those around them.
Outstanding interpersonal skills, maintaining the highest level of professionalism, integrity, and discretion.
Strong work ethic and commitment to excellence, demonstrating reliability and accountability in all responsibilities.
Flexibility to work evenings, weekends, and holidays as needed to support business demands.
Advanced computer proficiency, including expertise in mail merge, electronic file organization, and office equipment operation (printers, scanners, etc.).
Data entry and analysis expertise, with strong mathematical skills to support reporting and campaign performance tracking.
Experience with Google Analytics and Adobe Creative Suite, with the ability to support digital marketing efforts.
Bachelor’s degree in Hospitality, Marketing, Business, or a related field, or equivalent professional experience in a sales and event marketing environment.

Responsibilities

CRM & Data Management – Maintain an accurate and up-to-date customer database, tracking new leads, managing Reservation Depositors, cataloging lost leads, and updating marketing events and advertising records. Generate reports to support strategic decision-making.
Mailing List Coordination – Serve as a backup for managing email and U.S. mail lists, including purchase lists, Do Not Mail lists, and Unsubscribe lists, ensuring compliance and accuracy.
Seamless Event Support – o Coordinate and support on- and off-campus events aimed at lead generation, resident engagement, and brand visibility o Manage logistics such as name badge creation, RSVP tracking, registration materials, and webinar setup (e.g., Zoom, Teams) o Send timely communications including event invitations, confirmations, and reminders to prospects and guests o Liaise with internal departments (housekeeping, dining, security, etc.) to ensure seamless execution and guest experience o Assist in post-event follow-up, including compiling lead lists, organizing photos, and supporting recap reports
Data Analysis: Analyze database entries and new leads. Generate and analyze campaign lead results according to what is captured in the database. Complete and create performance reports based on data entry. Provide insights and recommendations for decision-making.
Digital: Monitor the website to ensure it is up to date with new events and relevant content and alert the appropriate party(ies) when updates are needed. Assist in proofreading marketing content such as blog posts, email newsletters, and promotional materials. Monitor social media entries for anything that needs attention from directors, public relations, consultants, etc.
Marketing Campaigns: Assist in proofing and implementing marketing campaigns. Collaborate with the marketing and sales team to execute campaigns effectively.