Roadmap Product Marketing Manager

Docusign • San Francisco, CA

5d • Hybrid

About The Position

As a Roadmap Product Marketing Manager at Docusign, this individual will serve as the strategic voice of the product's future, bridging product innovation with market demand. The role involves leading the development and communication of internal and external product roadmaps, translating complex technical advancements into compelling value propositions. This highly cross-functional position requires a blend of strategic thinking, operational rigor, and exceptional communication to ensure the product vision is clearly articulated, understood, and successfully brought to market. This position is an individual contributor role reporting to the Director, Roadmap & Innovation Marketing.

Requirements

• 5+ years in B2B SaaS or enterprise tech product marketing, with deep understanding of complex sales cycles and IT buyer personas
• Experience in product marketing with strong program management/operations experience, leading complex marketing programs and GTM initiatives
• Experience with enterprise-level marketing and project management tools
• Bachelor's degree in Marketing, Business, Computer Science, or related field
• Outstanding verbal, written, and presentation skills; ability to translate complex technical concepts into compelling value propositions
• Ability to build relationships, influence without direct authority, and drive consensus across diverse, cross-functional teams
• Strategic mindset connecting product features to market trends and business objectives
• Strong analytical skills for interpreting market data, competitive intelligence, and performance metrics into actionable insights
• Highly organized, detail-oriented, capable of managing multiple complex projects and deadlines
• Ability to work independently, take initiative, and execute with minimal supervision
• Proactive problem-solver with a continuous improvement mindset
• Experience in rapidly evolving environments, adapting to changing priorities and navigating ambiguity

Nice To Haves

• MBA or relevant Master's degree

Responsibilities

• Drive development and maintenance of internal and external product roadmaps, ensuring alignment with product strategy and market needs
• Translate complex features and technical capabilities into clear, compelling value propositions for diverse audiences
• Manage and execute all communications related to roadmap updates, milestones, and strategic shifts
• Gather and synthesize market intelligence, competitive analysis, and customer feedback to inform product roadmap prioritization
• Coordinate cross-functional efforts to support product launches, growth initiatives, and sales enablement programs
• Support product naming, ensuring consistency and brand alignment across all internal and external communications
• Analyze existing workflows and trackers to identify inefficiencies, recommend, and implement best practices for enhanced productivity and streamlined release management
• Develop and monitor KPIs to assess effectiveness of roadmap communication and release processes, providing data-driven reports for continuous improvement

Benefits

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees