Manager, Product Marketing

Figma • San Francisco, NY

11d • Remote

About The Position

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us! Figma is looking for a Manager, Product Marketing to lead and elevate our efforts across commercial growth and services. In this role, you’ll guide a small but mighty team of PMMs responsible for accelerating expansion within our sales-assisted funnels and scaling the impact of our services and service partners. You’ll partner closely with demand generation, partnerships, sales, product, and the broader marketing organization to shape go-to-market strategies that unlock account growth and deepen customer value. The ideal candidate is a player-coach with a strategic mindset and a bias towards action, someone who can inspire a team while also rolling up their sleeves to build content and programs themself. This is a full time role that can be held from one of our US hubs or remotely in the United States.

Requirements

• 7+ years of experience in product marketing, solution marketing, or a related go-to-market role, including experience working with commercial growth
• 3+ years of leading or managing a team, with a track record of driving team-level impact
• Demonstrated ability to partner with demand generation and sales to understand commercial buyer journeys, sales motions, and customer expansion strategies
• Expertise mapping and optimizing commercial buyer journeys and sales-assisted motions, and translating them into GTM plays with measurable impact
• Proven experience building and executing GTM strategies that drive measurable growth and revenue outcomes
• Excellent storytelling and communication skills, with an ability to distill complexity into clear, compelling narratives
• Track record of being able to manage stakeholders at all levels, from individual contributors to senior executives. Must have experience driving executive-level conversations

Nice To Haves

• Experience marketing service offerings and partner-led services
• Background in PLG, especially in fast-growing SaaS companies
• Familiarity with design and product development workflows

Responsibilities

• Lead, mentor, and develop a team of PMMs focused on commercial growth and services/service partner marketing
• Build, collaborate around, and execute end-to-end go-to-market strategies that support account upgrades, cross-sell motions, and expansion opportunities
• Drive clarity and alignment across sales, demand generation, product, and marketing to ensure cohesive messaging, positioning, and activation strategies
• Build an operationalize a prioritization framework that aligns product launches, demand generation campaigns, and sales motions.
• Develop compelling narrative frameworks, enablement assets, and training programs that empower sales to articulate Figma’s value across commercial customer segments
• Own the strategy and marketing execution that supports Figma’s services ecosystem, including partner programs and scaled service enablement
• Serve as a cross-functional leader who fosters collaboration, champions the voice of our customer, and drives strategies across go-to-market motions

Benefits

• Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement.
• Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees