Revenue Operations (GTM Engineer)

FLORA•New York, NY

About The Position

We’re looking for a Revenue Operations lead to serve as the systems and analytics backbone of FLORA’s go-to-market engine. This role is for a builder: someone who loves stitching systems together, automating workflows, and turning messy GTM motions into a clean, scalable operating system. You’ll sit at the intersection of Sales, Marketing, Customer Success, and Product — ensuring our tools, data, and processes work together to drive clarity, velocity, and revenue. This is a highly technical, highly strategic role. You won’t just maintain systems — you’ll architect how FLORA sells.

Requirements

4+ years of experience in Revenue Operations, GTM Engineering, or a similar systems-driven role, ideally in a PLG, SaaS startup environment.
Deep hands-on experience with modern GTM tooling (CRMs, enrichment, automation, analytics).
Strong technical orientation — comfortable configuring tools, building workflows, and working with APIs.
Highly analytical mindset with the ability to translate data into operational insight.
Builder mentality: you enjoy ambiguity and creating structure from scratch.
Strong cross-functional communicator who can partner effectively with Sales, Marketing, Product, and Finance.
Detail-oriented, systems-obsessed, and opinionated about how great GTM infrastructure should work.
Passionate, purpose-led, and all-in. You enjoy working hard towards a mission you care about.
Hustle and work ethic. You are known for going the extra mile(s). You roll up your sleeves and consider no task beneath you.
Ownership mindset—proactively identifies opportunities, solves problems, and improves systems.
Operates with a strong sense of urgency— every minute counts.
High bar for excellence + low ego; cares for what’s best for the company and team
Thrives in fast-moving, rapidly evolving startup environments

Responsibilities

Build & Own the GTM Operating System
Architect and own FLORA’s revenue stack across CRM, enrichment, automation, analytics, billing, and attribution
Ensure data flows cleanly between systems
Design scalable GTM infrastructure that supports PLG, sales-assist, and outbound motions
Sales & Funnel Analytics
Define and maintain core GTM metrics (pipeline, conversion rates, velocity, ACV, expansion, churn)
Build dashboards and reporting that give Sales and Leadership real-time visibility into performance
Partner with Sales to improve forecasting accuracy and pipeline hygiene
Automation & Enablement
Design and implement automations that reduce manual work for Sales (routing, enrichment, tasking, follow-ups)
Operationalize inbound and sales-assist flows to ensure high-intent users are handled quickly and intelligently
Continuously identify bottlenecks and automate away friction
GTM Experimentation & Scale
Support outbound and growth experiments with clean data, tooling, and measurement
Rapidly spin up new GTM workflows, pilot programs, and tooling as the company evolves
Document systems and processes so they scale with the team