Retention Marketing Manager - Email & SMS Mar

VIVA DAY SPA LLC•Austin, TX

58d•$85 - $100•Hybrid

About The Position

You’re an enthusiastic digital marketing and CRM expert with a passion for email, SMS, and push notification marketing. Your deep understanding of channel best practices is complemented by your analytical mindset and data-based decision making. You understand and value the power of impactful creative, delivered on brand to the right audience in the right channel at the right time. You will play a key role in driving customer loyalty, repeat visits, and lifetime value for Viva Day Spa + Med Spa guests. Reporting directly to the VP of Marketing, this role will develop and execute strategies that keep our guests engaged, educated, and feeling valued. As Retention Marketing Manager, you'll oversee everything from list building and one-off campaigns to complex journeys and flows covering all aspects of the guest journey. Strong individual contributor skills are a must (e.g. ability to execute campaigns end to end), along with being ready and nimble as Viva continues to grow.

Requirements

5-7 years of experience in Email and SMS marketing, preferably at top agencies and/or equivalent in-house roles at wellness, beauty, hospitality or lifestyle brands
Proven track record of successfully developing and implementing creative, high-impact Email & SMS campaigns
Experience building and optimizing complex flows/journeys
Data driven mindset with comfort analyzing data in Excel, or other tools for purposes of identifying audiences, funnel drop-off, and opportunity sizing prospective projects
Deep understanding of core retention channels, e.g. Email Headers, Responsive HTML/CSS, Deliverability, Opt-In/Out, Long vs Short SMS Codes, Flow & Automation Building, etc.
Expert level proficiency with leading Email & SMS marketing platforms such as Mailchimp, Klaviyo, or equivalents, with experience handling everything from journeys/flows, campaigns, list building & curation, cost savings, and more
Excellent organizational and prioritization skills
Exceptional written and verbal communication skills, with a strong attention to detail

Nice To Haves

Experience with other performance marketing channels (e.g. SEO, Paid Social, etc.)
Dashboarding, Data Science, and/or Business Intelligence skills (e.g. PowerBI, Tableau, etc.)
Experience working with e-commerce platforms (Shopify, WooCommerce, etc.)

Responsibilities

Develop and own the strategic roadmap and execution of retention marketing for email, SMS, and push channels
Build and implement a comprehensive marketing plan focused on improving customer engagement, driving repeat visits, and nurturing our relationship with guests
Segment audiences to deliver targeted, personalized messages that drive engagement and conversion.
Leverage strong analytics skills to identify, size, and prioritize opportunities leading to the highest impact outcomes across the guest lifecycle.
Own end-to-end campaign workflows, including creative development, testing, QA, scheduling and rollout.
Design and execute A/B tests to optimize copy, creative and segmentation strategies while minimizing unsubscribe, opt-out, or churn
Oversee creative strategy from written content to design and more, ensuring creative is engaging and on brand
Craft compelling, concise content that reflects Viva’s brand voice — both transactional and promotional — optimized for each channel
Collaborate with in-house teams to craft personalized and compelling customer journeys
Craft content calendars for one-off campaigns to compliment evergreen automations, journeys, and flows
Understand different business intelligence techniques across attribution, conversion tracking, incrementality, and measurement