Email Marketing Manager

The Smith Center•Las Vegas, NV

12h•$62,000 - $75,000

About The Position

The Email Marketing Manager is responsible for managing the day-to-day strategy and execution for sales communication to The Smith Center database to drive institutional objectives, show marketing, brand awareness, and customer retention. Reporting to the Director, Digital Marketing and CRM, this position develops, implements tracks, and optimizes all database communication. This digital expert needs a robust understanding of space and its trends and can implement best practices to yield measurable results.

Requirements

Bachelor’s degree in marketing or communications.
Five or more years of experience in direct marketing and communications to include creation of emails, email deployment, and mailing list segmentation.
Five years of management experience over CRM digital teams and/or organizational CRM digital strategy, programming, and budgeting.
Strong Proficiency in email service provider platform such as Active Campaign.
Administrative experience with a customer database, ex: Tessitura.
E-mail design and layout experience to maximize patron response and communication effectiveness.
Strong project management experience.
Knowledge and appreciation of the performing arts and the mission of The Smith Center.
Excellent written and verbal communication skills, with the ability to present findings clearly and collaborate across marketing and ticketing teams.
Highly organized with strong time management skills and the ability to balance multiple priorities, projects, and deadlines in a dynamic, fast-paced environment.
Strong analytical and problem-solving skills with the ability to interpret complex data sets and translate insights into actionable strategies.
Detail-oriented self-starter with the ability to work both independently and collaboratively to achieve departmental and organizational goals.
Excellent critical reasoning and decision-making skills.
Ability to create mailing lists and run reports with multiple variables.
Capability to work effectively under pressure and meet deadlines.
Advanced proficiency in Microsoft Office 365, including Excel for data manipulation and reporting, and PowerPoint for preparing presentations and visual summaries.
Working knowledge of Umbraco or administrator experience for similar website content management system.
Excellent interpersonal skills.
Demonstrated ability to build and maintain long-term, trust-based work relationships across all departments.
Ability to deal with a range of styles and behaviors in a tactful, positive, and professional manner.
Ability to demonstrate a positive, helpful attitude at all times.
Desire and ability to accept all levels of challenges.
Exhibit a professional appearance.
Maintain a dependable, professional, and courteous office environment.
Flexibility to work evenings, weekends, and holidays as needed.

Nice To Haves

Knowledge of performing arts and entertainment industry a plus.
HTML proficiency preferred.
Preferred: Experience working with Photoshop, Illustrator or other graphic arts programs

Responsibilities

Provide art and copy direction for email communication, leverage existing email templates, create new designs as needed, manage library of templates.
Oversee creation, scheduling, and production of regular email marketing campaigns by working cross departmentally, making revisions, and gaining approvals as appropriate.
Proof all communication completely for messaging and functionality and act as the final check point on database communication across a variety of channels.
Establish and enforce design standards for email and database communication, strengthening the Smith Center voice and improving the reputation among targeted customer database segments.
Pull lists from CRM as needed to verify and proof data.
Builds and tests automations for functionality and messaging in collaboration with Director, Digital Marketing and CRM.
Drive strategy and implementation of individual show marketing communication planning, maximizing ticket sales
Maintain and plan communication calendar, including segmentation recommendations.
Develop an SMS strategy to build SMS database, track sales, and improve existing processes.
Grow email list and number of genres tagged to accounts in database for better targeting.
Work closely with other marketing department team members to develop and analyze ongoing reports which yield qualitative and quantitative trends.
Manage deliverability tools and monitoring to ensure best practices and email penetration.
Own the email-service-provider (ESP) relationship, maximizing the platform, automation opportunities and troubleshooting, acting as The Smith Center’s “super user” with Prospect 2/Active Campaign.
Maintain continuing knowledge of best practices as a digital communication resource across a variety of channels, including email, SMS, etc.
Stay current with other performing arts organizations and drive improvements for best practices in innovation and technology for database communication.
As needed: Updates the website on a timely basis. Serves as backup for event creation on Smith Center website utilizing CMS platform Umbraco and Tessitura.
Perform other duties as assigned within the scope of the position.

Benefits

Creative and collaborative work culture
Competitive compensation
Comprehensive health, dental, and vision insurance plans
Employee Assistance Program- including counseling, wellness programs, and financial support services.
Flexible Spending Account (FSA) & Health Savings Account (HSA) options to help you save on eligible medical expenses with pre-tax dollars.
Generous Paid Time Off Plan
Paid Holidays and Personal Holiday Time
401(k) retirement savings plan eligibility on your start date with employer match
Employer-paid disability insurance coverage
Supplemental benefits are offered such as accident, critical illness, hospital indemnity coverage, pet insurance, and employee-only discounts.
Safe and paid parking on-site
Training and career growth opportunities
Exclusive early access, employee discounts, and complimentary tickets to world-class performances and events.
Discounts on Starbucks products and merchandise