Retail & Wholesale Marketing Coordinator

David Yurman • New York, NY

52d • Hybrid

About The Position

The Marketing Coordinator position will work cross functionally, implementing seasonal retail and wholesale marketing plans to create synergy across all areas to support providing a holistic brand experience. In collaboration with the Director of Retail & Channel Marketing, US + International. This role is key in elevating overall brand image and customer experience, increasing brand awareness, driving traffic and sales. The Marketing Coordinator will have a deep understanding of the Retail and Wholesale client, managing cross-category initiatives to support these business channels in partnership with the DY e-commerce team to leverage omni-channel opportunities.

Requirements

• 1-2 years’ experience in wholesale marketing, luxury retail experience required
• Digital and social media competency, with baseline understanding of digital KPIs
• Proficient in Word, PowerPoint and Outlook
• Strong Excel knowledge; particularly in standard excel formulas (e.g. VLOOKUP, SUMIFs, COUNTIFs, INDEX MATCH, etc.)
• Strong communication skills and innate sense of initiative
• Collaborative project management style with excellent attention to detail
• Ability to collaborate in a flexible and creative manner required; must be a strong team player
• Budget tracking & management
• Four-year college degree required

Responsibilities

• Brand Strategy Execution: Support the development and own implementation of 360 marketing plans for retail and wholesale marketing channels, collaborating with cross-functional internal partners to prioritize opportunities and investments across markets/doors/accounts, categories and initiatives to deliver on business goals. Reinforce brand standards with all external partners and ensure brand guidelines are adhered to across Retail and Wholesale placements.
• Partner with the DY events team to provide seasonal commercial marketing messaging in order for supporting event concepts to be developed; provide on the ground support for markets, tradeshows, conclaves, in-store events as needed.
• Operational Excellence: architect timeline and submission process of CRFs and implement opportunities to streamline process across Wholesale & Retail. Assist in the development and architecture of toolkits to accelerate day-to-day operational efficiencies. Own delivery of assets to all Retail and Wholesale partners within allotted deadlines. Flag to Director whenever applicable any time sensitive projects that risk not meeting deadlines.
• Manage 12-month retail and wholesale marketing calendars to ensure that all activities and opportunities are well-organized and successful and aligned with marketing strategies, priorities and/or product deliveries.
• Budget Management & Maintenance: support Director in building budget management and tracking tools for annual strategy and major initiatives. Ensure accuracy of all reported Retail & Wholesale marketing spend across internal department trackers and cross-functional files. For Wholesale, help update maintenance of co-op media tracker with all actualized media placements & spend to ensure all placements are accurately tracked and accounted for against plan. Help process and track all invoices & reconcile all expenses related to retail & wholesale marketing tactics. Partner with Wholesale Co-Op Agency to help monitor account media plans and spend.
• Recapping & Analyses: work closely with Director to accurately report all Retail and Wholesale marketing spend to assess against performance. Standardize and compile reporting from both Retail and Wholesale channels to help establish overarching benchmarks for evaluation cross-channel by tactic. Once benchmarks are established; assist in establishment and completion of tactical programming recaps across Retail & Wholesale for presentation-facing decks (e.g. Go-To-Market Recaps). Assist in the development and creation of wholesale co-op and retail marketing overviews for Campaign Toolkits and design of tools to support Wholesale and Retail Sales Team partners.
• Relationship Development & Maintenance: Support relationship development with Retail Store Managers, Mall Marketing Teams and Wholesale Field Sales Teams to better understand opportunities and evaluate and make recommendations to Director. Work closely & communicate often with Retail Corporate team, Store Managers, and Wholesale Field Sales teams on all requests & deliverables. Maintain strong cross functional relationships.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees