Retail Sales Executive

Great Plains Beef•Lincoln, NE

21h•Hybrid

About The Position

The Retail Sales Executive will lead the expansion of Certified Piedmontese® beef across large regional retail accounts, playing a critical role in growing brand presence and driving revenue in key retail markets. This individual will serve as a strategic sales partner to retail customers, responsible for identifying opportunities, building relationships, and converting prospects into long-term accounts. This role will proactively research the retail landscape and identify high-potential new business opportunities, including prospecting, cold outreach, and relationship development with retail decision-makers and senior executives. A major focus of this position will be the introduction and growth of Certified Piedmontese grass-fed, grass-finished ground beef within national and regional retail chains. This includes identifying key stakeholders, educating retail partners on the unique attributes and value proposition of Certified Piedmontese beef, coordinating product samples, and conducting in-store or buyer product demonstrations. Beyond ground beef, the Retail Sales Executive will collaborate with each account to identify additional cuts, formats, and value-added products that align with customer needs, merchandising strategies, and consumer demand. This role will work cross-functionally with internal teams and retail partners on distribution strategy, product placement, promotional planning, marketing initiatives, and brand execution to maximize sales performance and shelf impact. This role is ideally based out of our corporate office in Lincoln, Nebraska. We are open to remote candidates who can commit to regular travel to the Lincoln office. This role requires approximately 25 – 30% travel to visit current and prospective retail customers, attend trade shows, and represent the brand at industry events. The ideal candidate will bring proven experience selling beef or other protein products to regional and national retail chains, along with strong relationship-building, presentation, and negotiation skills. Additional responsibilities may be assigned as business needs evolve.

Requirements

Proven experience selling beef or other protein products to regional and national retail chains
Strong relationship-building, presentation, and negotiation skills

Responsibilities

Lead the expansion of Certified Piedmontese® beef across large regional retail accounts
Serve as a strategic sales partner to retail customers
Identify opportunities, build relationships, and convert prospects into long-term accounts
Proactively research the retail landscape and identify high-potential new business opportunities
Introduce and grow Certified Piedmontese grass-fed, grass-finished ground beef within national and regional retail chains
Identify key stakeholders, educating retail partners on the unique attributes and value proposition of Certified Piedmontese beef, coordinating product samples, and conducting in-store or buyer product demonstrations
Collaborate with each account to identify additional cuts, formats, and value-added products that align with customer needs, merchandising strategies, and consumer demand
Work cross-functionally with internal teams and retail partners on distribution strategy, product placement, promotional planning, marketing initiatives, and brand execution to maximize sales performance and shelf impact