Retail Media & Strategic Partnerships Manager
About The Position
The Manager, Retail Media & Strategic Partnerships is a revenue-focused marketing sales role responsible for maximizing vendor-funded co-op contributions and monetizing BrandsMart’s owned media ecosystem across digital and in-store channels. This role sits at the intersection of marketing, sales, and partnerships, owning both existing vendor funding growth and new business development for paid media placements. The individual will proactively sell BrandsMart’s audience reach and physical footprint to non-competing external advertisers (e.g., local services, professional services, and regional brands), while ensuring all programs align with brand standards and deliver measurable ROI.
Requirements
- 5+ years of experience in marketing sales, media sales, partnerships, or trade marketing.
- Proven ability to negotiate, close, and grow revenue-generating partnerships.
- Strong understanding of retail media, co-op advertising, or sponsorship-based marketing.
- Comfortable selling to both brand vendors and external local or regional advertisers.
- Strong organizational skills with the ability to manage multiple deals and timelines.
- Data-driven mindset with experience using performance reporting to drive renewals.
- Excellent communication and relationship-building skills.
Responsibilities
- Own and grow annual vendor co-op marketing contributions through proactive planning, upsell, and negotiation.
- Partner with Merchandising to align funding opportunities to category priorities, promotions, and seasonal moments.
- Develop scalable co-op programs across email, web, paid media, direct mail, social, and in-store placements.
- Lead funding negotiations, added-value opportunities, and sponsorship extensions tied to performance.
- Ensure compliance with vendor funding guidelines and proof-of-performance requirements.
- Deliver post-campaign reporting that clearly demonstrates ROI and supports future investment growth.
- Monetize BrandsMart-owned media inventory, including: o Website placements o Email sponsorships o Social o In-store signage
- Prospect, pitch, and close new advertising partners in non-competing categories.
- Build and manage a pipeline of external advertisers and sponsorship partners.
- Develop media packages, rate cards, and sponsorship tiers aligned to audience reach and in-store traffic.
- Collaborate with Creative, Media, and Operations teams to ensure high-quality execution of sold programs.
- Maintain a balance between monetization, customer experience, and brand integrity.
- Own revenue targets tied to co-op funding and retail media sales.
- Track KPIs including revenue, sell-through rate, renewal rate, and advertiser retention.
- Build long-term relationships with vendors, advertisers, and local business partners.
- Identify new monetization opportunities across digital, email, and in-store environments.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
