Retail Media Manager

THE BARCODE GROUP • Cincinnati, OH

4d • Remote

About The Position

We are seeking a highly motivated and data-driven Retail Media Manager to lead the strategy, execution, and optimization of our retail media campaigns across major retail platforms (e.g., Amazon, Walmart Connect, Target Roundel, Instacart and more). This role will be critical in driving digital shelf visibility, sales performance, and return on ad spend (ROAS) across our retail partners.

Requirements

• 3–5 years of experience in digital marketing, with a focus on retail media, performance marketing, or eCommerce
• Hands-on experience running campaigns on Amazon Ads, Walmart Connect, or similar platforms
• Strong analytical skills and proficiency in tools such as Excel, Google Analytics, and media dashboards
• Knowledge of retail media KPIs (ROAS, TACoS, CVR, etc.) and digital shelf metrics
• Ability to manage multiple campaigns across different platforms and categories
• Experience working in a fast-paced, cross-functional environment

Nice To Haves

• Familiarity with DSPs, retail media attribution, and omnichannel strategies is a plus
• Bonus points if you have experience developing full-funnel media strategies and leading planning, execution, and optimization of programmatic campaigns via retail DSPs (Amazon DSP, Walmart DSP, Criteo, Roundel, etc.) with a focus on ROAS, new-to-brand, and audience expansion

Responsibilities

• Develop and manage paid media campaigns for clients across retail platforms including Amazon, Walmart Connect, Target, Instacart, Kroger Precision Marketing, and others
• Own end-to-end campaign setup, optimization, and reporting — from keyword planning and audience targeting to budget allocation and performance analysis
• Collaborate with sales and client teams to align retail media strategies with broader business goals and promotional calendars
• Monitor and analyze campaign performance data, providing actionable insights and regular reporting to internal stakeholders
• Partner with retail media networks and third-party tools to enhance campaign execution
• Stay up to date with industry trends, new retail media capabilities, and platform updates to continuously drive innovation and best practices
• Manage relationships with external agencies or platform reps, where applicable

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed