Helly Hansen Retail Marketing Manager, North America

Kontoor Brands • Denver, CO

11d • $85,000 - $105,000

About The Position

This role will drive the implementation of the retail commercial calendar and: coordinate the region’s store traffic driving initiatives, implementation of product launches, monitor and deliver the in-store marketing material/content implementation/change out, consumer loyalty programs, and ensure alignment with e-com. This role will work with local marketing teams and partnerships to implement strategies and initiatives.

Requirements

• Has a PASSION for the outdoors, skiing and/or sailing.
• A desire to act as an ambassador for the brand and organization.
• 3 – 5 years combined marketing experience including retail sales or community marketing.
• A BA/BS Degree (preferably with a Marketing focus).
• Self-starter, taking initiative to drive projects independently.
• Strong direct & indirect leadership skills
• Strong operational knowledge of marketing tools and tactics and the skills to align resources to achieve objectives.
• Proven track record of collaborating with many different parties and stake holders to achieve success in projects while maintaining brand vision.
• Project management experience
• Excellent presentation skills
• Inability to accept mediocrity; prefers and insists upon excellence.
• Sales experience / Sales Oriented POV
• Superior communication skills: Outgoing, personable, articulate, persuasive, and open-minded.
• Computer skills (Microsoft Office – Strong Excel Skills, Adobe Photoshop, Adobe Illustrator)

Nice To Haves

• Experience working with a global consumer products brand preferred.
• Experience in the Outdoor Industry is a plus.

Responsibilities

• Traffic-driving expert
• Execution of retail commercial calendar as related to the position (creating and delivering in-store assets, marketing initiatives).
• Creates tools to manage calendars and effectiveness of initiatives.
• Development and deployment of traffic driving initiatives and strategy unique to each store and market.
• Create and manage in-store events by partnering with local store management.
• Manage retail store advertising initiatives and email marketing platform.
• Promote store events and traffic driving initiatives using available tools, social media presence, and CRM.
• Develop and maintain retail loyalty program.
• Connects organizational initiatives with local partners, influencers, and markets to establish a store in its community and drive local traffic and shopping.
• Organize and lead outside marketing and sales events such as boat shows and ski shows.
• Partner with various charities and organizations.
• Ensure all printed, published, and digital communications adhere to the strict brand guidelines.
• Manages entire lifecycle of retail marketing initiatives from concept development, briefing graphic designs, ensuring production of materials are to spec, and deployment of assets are timely and effective.
• Ensures marketing budgets of stores are maintained, effective, and appropriated without planned overspend.
• Visual merchandising and in-store experience expert
• Manage development, timely delivery, and execution of in-store visual elements including window campaigns, POP, seasonal, and campaign elements in alignment with retail commercial
• Ensure excellent VM standards throughout the channel through in-store visits and use of available tools.
• Responsible for maintaining the “atmosphere” of the retail stores at an exceptional level.
• Manage development and delivery of “customer experience “elements throughout the retail channel and brief teams/partners on new concepts to be tested in store environments.
• Assists and provides feedback with product and visual merchandising teams with planograms and in-store merchandising displays.
• Extrapolates global retail marketing and visual merchandising initiatives into local regional needs and creates and executes plan for deployment.

Benefits

• comprehensive benefit package to fit your lifestyle
• resources to support your physical, emotional, social, and financial wellbeing, plus benefits like discounts on our apparel
• four weeks of Paid Parental Leave to eligible employees who are new parents
• Flexible Fridays
• Tuition Reimbursement
• workplace culture centered on equitable opportunities and a sense of belonging for all team members

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees