Retail Incentives Planning Spec Sr Retail Incentives Planning Spec Sr Retail Incentives Planning Spec Sr

Volkswagen AG

46d•Hybrid

About The Position

Worldwide, the Volkswagen Group has a long tradition of dramatic innovations. The Volkswagen Group with its headquarters in Wolfsburg, Germany is one of the world’s leading automobile manufacturers and the largest carmaker in Europe. The Group comprises twelve brands from seven European countries: Volkswagen Passenger Cars, Audi, SEAT, ŠKODA, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN.Brief Role DescriptionThis position is a career level 20P and is located in Reston, VA with a role classification of Hybrid. Responsible for mid-term incentive process creation, development, and coordination of all sales channel support programs in the U.S. market including competitive market analysis and iterative scenario planning Support the implementation of all Audi of America (AoA) retail sales programs in the U.S. market, including cost-benefit and post program analysis / reconciliation Support the achievement of annual Audi national and regional sales and P&L objectives Manage all aspects of Audi’s Retail Incentive data partnerships (JD Power, S&P Global Mobility) Liaise between AoA Operations and AoA Finance, Audi Financial Services, and AoA Marketing to ensure alignment in the Audi retail go-to-market strategy and broader retail incentive plan Serve as the business leader for process & system improvements Develop competitive data sets and report out in Executive, Region/Field, and dealer-friendly formats Support the development of monthly and weekly executive management presentations

Requirements

7+ years automotive or role-related experience
Bachelor’s Degree, preferably in business-related field
Analytical, technical and conceptual thinking – sales and business planning using logic and reason, both creative and strategic while employing available analytical platforms
Communication skills – interpersonal, relationship management, presentation, and written
Process innovation – targeting business opportunity and addressing with process improvement
Creative thinking – developing new solutions to drive Audi sales and margins
Technical skills – ability to utilize technical data platforms and encourage integration with team processes
Implementation – coordinating efforts within AoA (Operations, Marketing, Digital, Distribution and Product, including key vendors), AFS, and Audi Field to go to market with retail sales strategies and supporting programs
Financial aptitude – familiarity with standard accounting principles
High proficiency to expert in technical data management and visualization (Excel, Power Point, SQL,Tableau, etc.)
Understanding of automotive industry sales and finance instruments (brand, captive finance arm, dealership)

Nice To Haves

Master’s Degree, preferably in business-related field
Captive finance experience (at least in liaison role)
Forecasting / Budget management of cross line product experience

Responsibilities

Incentives Planning & Market Analysis
Partnerships and Legal
Ad Hoc Support and Reporting
Design and implementation of standardized elasticity scenario planning tools such as volume, incentive PNVR, and payment considerations.
Construct market trend & benchmarking analyses including Premium competitors’ MSRP, incentive spend, customer-facing transaction price (CFTP), residual value (RV) developments.
Plan incentive budget scenario budget including stress-testing.
Design and maintain Retail Incentives market intelligence visualization and reporting at National, Regional and DMA levels.
Manage and further enhance existing Incentive data partnerships collaborating with Region/Field organization for data adoption and utilization.
Data management including quality assurance, automation, retention.
Liaise with Audi Legal team to ensure compliance with federal communications regulationsValidate future Retail Incentive data vendor opportunities.
Assist in the development and implementation of short- & long-term selling strategies
Support the development of monthly and weekly executive management presentations
Principal back up for Sr Manager, Retail Merchandising, Pre-owned & Fleet