Retail Brand Marketing Specialist
About The Position
The Retail Brand Marketing Specialist is a key member of the retail marketing team, supporting the Senior Brand Manager in driving brand growth for two of our retail brands, Alexia and Grown in Idaho. This role offers hands-on experience in brand management within the consumer packaged goods (CPG) industry. You'll assist in executing marketing plans, managing product portfolios, and ensuring consistent brand messaging across all consumer touchpoints. This position is ideal for someone eager to learn the fundamentals of brand strategy, shopper marketing, and cross-functional collaboration.
Requirements
- Bachelor's degree in Marketing, Business, or related field.
- 1-2 years relevant work experience in marketing, sales, or suitable combination of education and experience to meet position requirements and management expectations
- Strong analytical skills with the ability to interpret data and generate insights.
- Excellent organizational and project management skills.
- Self-starter with interest in learning at a fast pace with the ability to meet deadlines and drive projects to completion.
- Proficiency in Microsoft Office; familiarity with Canva or other creative suite a plus
- Valid US driver's license with the ability to travel independently and ability to meet Lamb Weston's driving standards
- Passion for consumer brands and interest in the CPG industry.
- Estimated travel for this position is 10%-25%
Responsibilities
- Assist in implementing marketing plans and programs that strengthen brand equity and drive sales.
- Collaborate with cross-functional teams to ensure alignment of brand objectives.
- Conduct ongoing product portfolio reviews using syndicated data and internal dashboard systems.
- Prepare insight-driven presentations to inform business decisions and product launches.
- Participate in product cuttings and sampling sessions.
- Respond to product-related inquiries from Sales and Consumer Affairs teams.
- Help develop and execute shopper marketing programs across retail partners.
- Manage social media content calendars and posting for Alexia and Grown in Idaho brands.
- Coordinate day-to-day activities with external agencies and vendors.
- Track projects in project management tools and ensure timely execution.
- Enter purchase orders and manage invoice processing in SAP and overall budget tracking.
- Maintain branded digital content across syndicated systems in partnership with the Master Data Team.
- Follow established legal review processes to ensure all external-facing sales materials and marketing content comply with company standards and protect Lamb Weston from legal risk.
Benefits
- Health Insurance Benefits - Medical, Dental, Vision
- Flexible Spending Accounts for Health and Dependent Care, and Health Reimbursement Accounts
- Well-being programs including companywide events and a wellness incentive program
- Paid Time Off
- Financial Wellness - Industry leading 401(k) plan with generous company contributions, Financial Planning Services, Employee Stock purchase program, and Health Savings Accounts, Life and Accident insurance
- Family-Friendly Employee events
- Employee Assistance Program services - mental health and other concierge type services
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Industry
Food Manufacturing
Number of Employees
5,001-10,000 employees
