Research Director - Insights + Analytics + Primary Research, True Global Intelligence

FleishmanHillard•Los Angeles, GA

32d•$77,000 - $125,000•Hybrid

About The Position

FleishmanHillard is a global integrated communications agency delivering transformational outcomes for some of the world’s biggest brands. FleishmanHillard has an immediate opening for a Research Director to join our TRUE Global Intelligence practice in the U.S. Location is flexible and this is a hybrid role based in one of our local offices. FleishmanHillard’s TRUE Global Intelligence practice serves as a strategic enabler to the broader organization by harnessing research and data-driven insights to achieve client business objectives. Our work within TRUE Global Intelligence integrates measurement, primary research and secondary research methods with advanced data analytics and strategic consulting. At FleishmanHillard you define it. We help you make it happen. Are you ready to join the team? The Research Director will be primarily responsible for supporting major accounts from an analytics and research perspective, with equal focus on both primary research and measurement projects. They will partner with other colleagues to propose and execute integrated solutions that serve client needs and serve as a counselor to account teams and end clients. As the primary expert on a client engagement, the Research Director will lead primary projects across a variety of business contexts, including (but not limited to): message development, creative testing, audience exploration, thought leadership, issues management, and providing guidance on branding and reputation management strategies; from ideation and proposal to presentation and counseling on the application of findings, working closely with account teams to contextualize and shape recommendations. On the measurement side, the Research Director will lead multiple teams in the concurrent execution of measurement projects related to the analysis of media content across a variety of business contexts, including (but not limited to): measuring impact of communications campaigns, assessing competitive landscapes, and providing guidance on branding and reputation management strategies; distillation of key insights, and in development of corresponding conclusions, implications, recommendations, and strategy presentations. As Vice President, you would occasionally support broader new business and pitch efforts for the firm as well. FleishmanHillard values the importance of impact and inclusion to strengthen the bonds between us, grow our people and create spaces for everyone to thrive. We stay true to our commitment to our people and the communities in which we live and work. As part of our ongoing effort to be the world’s most inclusive agency, we are committed to seeking candidates who possess and demonstrate a profound interest in furthering our impact and inclusion goals.

Requirements

Ability to join us in a hybrid model of working in-person in the office weekly.
Minimum 7-10 years of experience in primary research and communications measurement.
Excellent project management skills; capable of setting priorities, meeting deadlines and managing projects.
Able to apply knowledge of multidisciplinary business principles and practices to achieve successful outcomes in cross-functional projects and activities.
Strong written and verbal communication skills with the ability to interact with all levels using both technical and non-technical verbiage, able to explain research to non-researchers.
Comfortable being client-facing and great at presenting findings to a diverse audience.
Able to build strong working relationships with clients, account teams, team members and stakeholders.
Hands-on expertise using NewsWhip, Talkwalker, Cision, Signal, Rival IQ, Unmetric or other online social media/listening platforms required.
Comfortable with asking good questions in order to get to the heart of issues quickly and act decisively while seeing the “bigger picture”.
Proven analytical and deductive reasoning skills; able to translate findings into actionable insights; track record of partnership with account teams to deliver a seamless experience for end clients.
Coachable, highly motivated, self-starter with the ability to be flexible and precise under tight deadlines.
Committed to cultivating diverse teams and contributing to an inclusive working and learning environment.

Nice To Haves

Previous experience in a client-service capacity is preferred.

Responsibilities

Manage and oversee end-to-end execution of research projects while cultivating strong relationships with clients, and working cross-functional with internal resources.
Manage multiple project teams simultaneously as they design research solutions, collect relevant data, analyze data, produce research reports, and present finding and conclusions to clients, while ensuring established processes are followed, and maintaining required documentation to deliver results that meet the highest quality standards.
Employ a wide range of primary research (qualitative and quantitative) methodologies that best answer client questions.
Employ a wide range of social media and traditional media platforms to conduct necessary research (e.g., competitive intelligence, audience analytics, sector analysis, customer journey mapping, issues monitoring, business development, etc.)
Provide guidance to project teams across the life cycle of each project.
Lead development of narratives for research findings, guiding the team to support that narrative.
Develop pricing for proposed primary research projects and measurement and secondary research projects, develop proposals and statements of work for new opportunities.
Engage client stakeholders to understand how primary research and/or measurement will address business needs and ensure client success; lead design of research and measurement programs based on client business requirements.
Manage staffing and budgets for active projects.
Mentor junior and mid-level staff, fostering a collaborative team environment.
Escalate issues that impact the timeline, budget or data quality in a timely manner.