Remarketing Customer Engagement Coordinator

Penske Careers • Reading, PA

4d

About The Position

Do you enjoy connecting with people through the use of marketing and technology for the purpose of meeting consumer and business goals? How would you like to work for the largest seller of commercial vehicles in North America? Then, this position is just for you! The Customer Engagement Coordinator will support innovative campaigns across diverse channels, including digital, experiential, and content-driven strategies, while leveraging technology and marketing platforms to enhance customer interactions. The goal of this position is to help provide better customer experience while generating new leads through various forms of communication for the Remarketing Department. We are looking for someone who can learn fast and is determined to succeed. People who are enthusiastic, have strong interpersonal skills, and set aggressive goals for themselves will do well in this position. They will have a good understanding of marketing fundamentals, technology and how these to bring our sales processes and our customer’s buying experience together. With the desired outcome being improved customer experience for both internal and external stakeholders.

Responsibilities

• Plan, execute, and optimize customer engagement campaigns across multiple channels to achieve business objectives.
• Work with aggregator sites to optimize their capabilities and listings accuracy.
• Collect, analyze, and report on aggregator partners & other customer engagement data to identify trends, measure campaign effectiveness, and provide actionable insights, as well as ensure accuracy of vehicle listings and Penske’s presence across the web.
• Support Salesforce activities, including assisting with support tickets, campaign execution and reporting, and collaborating with relevant teams.
• Identify opportunities to improve customer engagement and drive innovation through research, testing, and implementation of new strategies.
• Other projects and tasks as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees