Regional Vice President, Field Marketing

Tanger Inc.

1d•$127,000 - $154,000

About The Position

At Tanger, our mission is to create shopping destinations that entertain, inspire, and bring our communities together. Guided by our vision to lead the evolution of shopping, we’ve spent over four decades innovating the retail experience as a premier owner and operator of outlet and open-air centers. We live our values every day: we lead with integrity, foster inclusion, and embrace innovation to drive meaningful change. These principles come to life through our actions—we build trust, challenge the status quo, win together, and continuously push boundaries to deliver exceptional value and experiences to make it happen. Tanger team members are our most important asset, and we’re proud to offer an environment where everyone is welcomed, respected, heard, supported, and able to thrive. Our emphasis on relationships, employee growth, and exciting career opportunities sets us apart. And our spirit of innovation, expertise, and relentless pursuit of excellence brings us together. About the Role In our continued mission to create shopping destinations that entertain, inspire, and bring communities together, Tanger is seeking a Regional Vice President, Field Marketing This role offers the opportunity to work both independently and collaboratively, supported by a flexible, Teams-driven workplace designed to empower connection, innovation, and impact across geographies. About the Tanger Perks: Competitive salary Generous Suite of Medical, Dental, and Vision Benefits 401(k) match Paid PTO and Holidays Paid Volunteer Hours Team Member Paid Leave Programs Tuition Reimbursement Wellness Incentives Group Life and Disability Insurance Voluntary Benefits Team Member Discounts And more… How can you contribute to what we do?

Requirements

Demonstrated leadership capability, including ability to lead, influence, and motivate others
Ability to build relationships to increase performance, team cohesion and engagement
Must be a strategic thinker that can execute and drive business results
Aggregate local, regional and national market data to support strategic marketing decision-making
This role involves analyzing consumer behavior, identifying growth opportunities, and collaborating with retailers and stakeholders to implement traffic-driving programs.
Analyze the impact of sponsors, partnerships and/or media involvement for center promotions.
Analyze successes and weaknesses and adapt tactics based on factors.
Ability to understand metrics, to select relevant and insightful metrics and employ evidence-based decision making and support key decisions with data analysis.
Solid attention to detail with strong organization and project management skills.
Excellent verbal, written and interpersonal communications skills
Proven ability to work under pressure, prioritize and meet multiple deadlines
Ability to read, write and comprehend the English language
Adhere to Tanger’s Core Values: Integrity, Inclusion, and Innovation
Bachelor’s Degree with emphasis in marketing or business and up to 12 years’ experience in strategic marketing or any combination of equivalent education and experience.
This position requires 20% to 25% travel. Must be able to travel via commercial airlines. Must maintain a valid driver’s license and can operate own vehicle or rental car in a safe manner.

Nice To Haves

Master’s Degree with up to 6 years’ related experience.
Experience in shopping center marketing or retail a plus

Responsibilities

Oversee the development, approval and execution of center marketing plans that deliver on corporate and local objectives.
Ensure plans and executions are on-brand, on-strategy, funded and optimized to drive traffic.
Collaborate with all key stakeholders in driving foot traffic and maximizing sales performance across assigned centers through strategic marketing initiatives, promotional campaigns, and community engagement
Oversee the development of the annual property marketing budgets and provide financial oversight, coordinating with Corporate Marketing as it relates to national expenses and allocation of funds.
Responsible for field forecasting, deficit avoidance and adherence to policy and procedure.
Develop and execute strategies around retailer intensification that ensure successful retailer openings and ongoing business – factoring in overage rent, percentage rent, lease terminations, underperforming and highly productive stores.
Be able to adapt to a swiftly changing retail climate
Collaborate with all key stakeholders in driving foot traffic and maximizing sales performance across assigned centers through strategic marketing initiatives, promotional campaigns, and community engagement
Drive the field public relations strategy and manage PR during a crisis.
Coordinate field needs with corporate marketing, including on-going engagement in strategies around paid media, digital marketing, creative development, cause marketing and customer experience.
Collaborate closely with Regional Manager of Marketing Partnerships to create and execute programs to drive sponsorship revenue and support retailers for assigned region.
Share successful programs through measurable results to appropriate constituents.
Analyze center sales and demographics and interpret data to identify solutions that build traffic/increase sales or to improve any marketing-related concerns derived from such data.
Partner with the General Manager and People & Culture to recruit, hire and train Marketing Directors to build a strong and productive marketing organization.
Oversee on-boarding and play an active role in coaching and development.
Partner with the General Manager, RVP-Property Management, and People & Culture in the administration of marketing personnel matters including Marketing Director reviews, wage/salary increases, succession planning and conflict resolution.
Conduct property visits and review progress against goals and objectives in addition to brand representation on site.
Facilitate communication, training, and other resources to field to ensure flawless implementation of corporate partner programs, national programs and sponsorships
Serve as a liaison to property management, leasing, development, partners, retailers and short-term leasing regarding marketing strategies
Communicate with SVP, Asset Management, SVP, Marketing and VP, Strategic Marketing to keep them continuously informed of strategies, changes, issues, opportunities, etc.