Regional Vice President, Commercial West

Armstrong Flooring•Orange County, CA

54d

About The Position

The Regional Vice President, Commercial West at AHF responsible for leading and enhancing sales strategies across the West Coast of the United States and Canada. This role demands active management of sales teams, development of client relationships, setting and achieving sales targets, and driving revenue growth in the commercial flooring sector. The RVP plays a pivotal role in expanding market reach, contributing to product development, and sustaining competitive advantage.

Requirements

Bachelor's degree in business administration, Sales, Marketing, or a related field; Master's preferred
10 years of progressive leadership experience in commercial flooring sales
History of driving sales growth and meeting revenue goals
Leadership ability to foster high-performance sales teams
History of building successful sales organizations
Analytical skills for market trend analysis and strategic decisions
Competency in negotiating complex deals and contracts.
Strategic thinking adaptability to market changes
Strong communication, presentation, and stakeholder engagement skills
Adaptability to evolving industry trends and technology
Demonstrated success in sales strategy development and execution
Effective networking capabilities with industry stakeholders and clients
In-depth understanding of commercial flooring, including trends, materials, and market dynamics
In-depth knowledge of key A&D firms, End Users, and commercial Sub-Contractors in market
Proficiency in developing and implementing sales strategies in line with business and market needs
Demonstrated leadership in managing sales teams towards achieving goals
Ability to hire, train, and build a team or experienced sales professionals
Expertise in market research, competitor analysis, and data-driven sales planning
Proven skills in client relationship management and needs fulfillment
Capability to manage multiple sales channels for optimal revenue and market penetration
Negotiation skills for advantageous contracts and pricing
Strategic forecasting, planning, and budgeting skills
Excellent verbal and written communication, with the ability to influence stakeholders
Ability to push, pull, carry, and lift 20 - 50lbs
Capacity for walking, stretching, bending, stooping, twisting, reaching, and repetitive movements
Ability to communicate effectively in English
Analytical thinking and decision-making
Developing and implementing solutions
Team collaboration
Consistent and punctual attendance
Attention to detail in a fast-paced environment
Effective multitasking and working with urgency

Nice To Haves

Master's preferred

Responsibilities

Crafting and implementing an annual sales budget and plan that aligns with the company's goals
Guiding sales policy and practice execution, ensuring consistency with strategic aims
Developing sales tactics based on comprehensive market research and competitive analysis
Overseeing architectural and contract sales strategies, with a focus on team skill enhancement and continuous improvement
Facilitating distribution sales plans, serving as a bridge between AHF and field representatives
Clarifying team roles, responsibilities, and objectives
Hiring and training a strong business development representative team
Supporting other departments such as Marketing, Product Development, Innovation, and Finance with functional expertise
Collaborating with marketing to create promotional programs targeting market opportunities
Supporting and collaborating with local distribution
Mentoring field management and sales representatives to boost performance
Strategizing for North American and Canadian Sales, targeting sales volume, market share, and brand preference
Augmenting the organization's architectural sales capabilities and team competencies
Integrating multiple teams, including distribution and the AHF sales team for collaboration and comprehensive sales approaches
Developing strategies to influence key end user decision-makers in major construction and renovation projects
Active participation in Commercial Sales Leadership and Commercial Business Teams for effective internal collaboration
Building and sustaining strong customer relationships to foster business growth and retention