Regional Social Media Specialist

Harman Becker Automotive Systems Manufacturing Kft • Northridge, CA

2d • Hybrid

About The Position

The Regional Social Media Specialist is responsible for implementing and executing the social media strategy across the Region. This role drives brand engagement, supports product launches, and amplifies brand storytelling through digital-first content and integrated campaigns. The ideal candidate is a strategic thinker and strong executer with an understanding of social media management, agency collaboration, and cross-functional coordination.

Requirements

• Bachelor’s Degree required.
• Minimum 3+ years experience with demonstrated success in driving digital marketing initiatives from concept to execution and reporting.
• Experience in executing global brand campaigns, digital media, online promotions, content development, and search.
• Proven experience contributing within a team framework to deliver creative digital campaigns and innovative media programs, while supporting content and messaging improvements rooted in compelling storytelling.
• Solid knowledge of digital marketing, engagement, media trends, analytics, and emerging tactics.
• Experience coordinating across multiple stakeholders and supporting the implementation of regional digital marketing strategies.
• Strong planning and organizational skills with attention to detail.
• Experience working within and interacting with international and cross-functional teams.
• Willingness to work in an office in Northridge, CA or Stamford, CT - Hybrid Remote ( 4 days remote / 1 day in - office)
• Willingness to travel to other Harman locations in the US and internationally.
• Willingness to submit to a background screen and a drug test.

Responsibilities

• Implement the global and regional social media strategy across brand and product campaigns.
• Manage day to day content on regional social media accounts and collaborate with local teams on country-specific accounts.
• Execute integrated, consumer-centric campaigns across platforms including Instagram, TikTok, YouTube, Facebook, X, LinkedIn, and emerging platforms.
• Ensure brand consistency and creative excellence across all digital touchpoints.
• Contribute to the development of digital-first content strategies aligned with brand goals and audience insights.
• Partner with internal teams and agencies to produce compelling storytelling and real-time content.
• Foster audience engagement through community management and reactive storytelling that taps into cultural moments.
• Build and execute social media campaigns from agency briefing to creative development, localization, and post-campaign analysis.
• Support global campaign rollouts within the Region, ensuring relevance and resonance with local audiences.
• Work closely with Media, Online Sales, Product, PR & Influencer Marketing, and Customer Support teams to align social media activities with broader marketing efforts.
• Support other functions such as automotive, retailer, and distributor teams with social content and campaigns.
• Lead day-to-day communication with social media agencies
• Facilitate collaboration between agencies and internal stakeholders to ensure smooth execution.
• Own the execution of the monthly integrated content calendar from the client side, reflecting brand priorities, launches, and influencer activations.
• Monitor platform trends and support test-and-learn initiatives with emerging formats, creators, and technologies (e.g., AI, social commerce, AR/VR).
• Support reporting efforts including monthly, quarterly, and annual dashboards.
• Partner with Insights and Paid Media teams to track KPIs, deliver campaign recaps, and optimize performance.
• Assist in budget and vendor management.

Benefits

• Flexible work environment, allowing for full-time remote work globally for positions that can be performed outside a HARMAN or customer location
• Access to employee discounts on world-class Harman and Samsung products (JBL, HARMAN Kardon, AKG, etc.)
• Extensive training opportunities through our own HARMAN University
• Competitive wellness benefits
• Tuition reimbursement
• “Be Brilliant” employee recognition and rewards program
• An inclusive and diverse work environment that fosters and encourages professional and personal development

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees