Regional Sales Mentor & Development Coach
About The Position
As the premium provider of drinking water and water treatment services for the greater part of a century, Hall’s Culligan continues to innovate and expand our business nationwide by offering tailored solutions to meet the specific needs of each customer backed by our superior Culligan service. The Regional Sales Trainer is responsible for owning, standardizing, and reinforcing Culligan’s 7-step sales process across their region. This role is dedicated to developing high-performing Bottle-Less Cooler (BLC) and Bottled Water (BW) sales reps through structured onboarding, certification, and in-field coaching. This is not a traditional management role; instead, this position is focused on training excellence, behavior replication, and accelerating rep performance across all markets. Who you are: A builder of people who takes pride in developing others A cheerleader for the Culligan brand who brings energy into every room and ride-along Someone who leads by example and sets the tone for how we sell Passionate about creating consistency, accountability, and results across team Why you’ll love working here: We offer a full-time, Monday-Friday work schedule. Salary plus uncapped commission and monthly & quarterly bonuses. The average total yearly compensation is between $110K-$130K. You’ll receive paid time off (PTO) at a generous accrual rate. You’ll be eligible for a full benefits package, including a 401k with company match, following your introductory period. We'll make sure you stay connected and equipped with a company cell phone and iPad to perform your role. Whether you're at the dealership or on the go, we supply all necessary office materials and electronic tools for your convenience. We’re a stable and growing family-oriented company who regularly offers career advancement opportunities. While you'll need to have a reliable vehicle to perform this role, rest easy knowing we reimburse mileage through an IRS compliant plan. We believe in upskilling our employees and promoting from within. You’ll have the opportunity to utilize Culligan equipment in your home free of charge!
Requirements
- Minimum of five years of experience in business-to-business outside sales or equivalent combination of education and experience
- Proven success in sales training, coaching, or development roles
- Strong understanding of structured sales processes and the ability to teach and reinforce them
- High energy, positive attitude, and the ability to engage and motivate others
- Disciplined, process-driven mindset with a commitment to consistency and execution
- Willingness to do whatever it takes to develop reps into high-performing producers
- Excellent communication, presentation, and interpersonal skills
- Ability to influence and build credibility with Sales Reps, Managers, and leadership
- Strong organizational and time management skills with the ability to manage travel and priorities effectively
- Demonstrated proficiency with Microsoft Office Suite
- Ability to travel extensively and conduct frequent in-field coaching (including extended drive time)
- Must pass a criminal background check, pre-employment drug screen, and maintain a clean driving record
Responsibilities
- Full ownership and execution of the Culligan 7-step sales process, ensuring consistency across all dealerships
- Design and lead a structured onboarding and certification program (2–4 weeks) for all new BLC Account Executives
- Equip Sales Managers with the tools, knowledge, and discipline to coach and manage to the sales process
- Reinforce training through ride-alongs, field coaching, and real-time feedback
- Drive consistency by replicating high-performing sales behaviors across the region
- Lead onboarding and certification of all new BLC and BW sales reps through a structured training program
- Train reps on prospecting, canvassing, and executing the Culligan sales process from first contact to close
- Utilize and enhance existing training platforms (including Nick Seifert’s program) to ensure consistency and scalability
- Deliver ongoing skill development for both new and tenured reps to improve performance and close rates
- Act as the subject matter expert on BLC/BW sales execution across the region
- Travel throughout the Midwest region to conduct ride-alongs and in-market coaching
- Observe sales behavior in the field and provide direct, actionable feedback
- Reinforce adherence to the 7-step sales process and identify gaps in execution
- Partner with Sales Managers to ensure training translates into daily habits and results
- Accelerate ramp time by ensuring reps reach certified, productive status quickly
- Train and support Sales Managers on how to coach, inspect, and reinforce the sales process
- Align with GMs and Area Managers to ensure consistent expectations and execution across markets
- Provide insight into team performance trends and recommend targeted development opportunities
- Support hiring efforts by identifying traits and behaviors that align with successful BLC reps
Benefits
- full-time, Monday-Friday work schedule
- Salary plus uncapped commission and monthly & quarterly bonuses. The average total yearly compensation is between $110K-$130K.
- paid time off (PTO) at a generous accrual rate
- full benefits package, including a 401k with company match, following your introductory period
- company cell phone and iPad
- necessary office materials and electronic tools
- mileage reimbursement through an IRS compliant plan
- opportunity to utilize Culligan equipment in your home free of charge
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
