Regional Sales Manager - Northern California
About The Position
At Potter Global Technologies, we’ve been protecting lives around the world for over 125 years—and we’re just getting started. We’re a global leader in life safety solutions, committed to saving lives through innovative technology and trusted partnerships. Our vision is for our customers to know us globally as their innovative, easy-to-do-business-with, best-in-class life-safety product partner. And our mission? With a passion for creating safer environments worldwide, our mission is to provide our customers with a team of real people that connect them with reliable expertise in life safety applications. If you're inspired by purpose, energized by collaboration, and thrive in an environment of feedback, ownership, and experimentation—you’ll feel at home here. As the Regional Sales Manager for Potter’s Fire & Security Division, you will be responsible for increasing Potter’s market share in both the wholesale distribution and engineered systems sales channels with a wide range of products for fire alarm, fire sprinkler, emergency communications, security and their associated software & services. This position will support and help grow our existing account base, as well as prospect, qualify and onboard new customers.
Requirements
- High school diploma or equivalent required; Associate’s or bachelor’s degree in business management or related field.
- Minimum of 5 years of direct sales or technical experience in the fire alarm or closely related life safety industry.
- Ability to travel up to 75% of the time. Occasionally non-standard work hours are required for meetings and other industry events.
- Be a goal-oriented, driven, and enthusiastic self-starter.
- Strong business acumen and analytical skills.
- Strong listening skills with the ability to quickly identify customer needs.
- Ability to understand and effectively communicate technical information to channel stakeholders including sales, management, installation, service, and engineering staff as well as to local fire officials.
- Strong verbal, written, and presentation skills. An ability to empathize with the target audience and tailor communications to that audience.
- Strong software skills for MS Office, CRM and Potter-developed software products.
- Valid Driver’s License and reliable transportation.
- The ability to work remotely on the road and in a home office environment.
Responsibilities
- Maximize sales efforts by effectively & independently managing your time and territory.
- Create and maintain a territory sales plan to meet annual key performance indicators (KPI’s) and other financial goals. Monitor performance versus goals at least monthly and proactively develop action plans as needed to achieve / exceed targets.
- Perform market analysis to determine customer needs and propose high impact activities.
- Continually monitor established customer base to identify opportunities for rationalization and areas (geographical, vertical) where additional support is required to support market needs for growth.
- Work closely with customers to implement new products and required training.
- Represent company at trade association meetings/shows to promote products and services.
- Deliver compelling sales presentations to customers, influences, and other stakeholders to drive the establishment of Potter Fire in both product preference and specifications.
- Manage core travel and entertainment budget on a weekly, monthly, and yearly schedule.
Benefits
- Employee Ownership Program – You’re not just an employee—you’re an owner. We share success together.
- Competitive health, dental, and vision plans
- 401(k) with company match
- Generous paid time off and holidays
- Continuous learning and development opportunities
- Financial Wellness programs including complimentary Certified Financial Planner sessions
- Recognition programs that celebrate individual and team wins
- A mission-driven team that supports life-saving outcomes, every day
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
